Social & Influencer Associate Director
WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in the
best talent and practices from the group as required (both GroupM and WPP).
Wavemaker is our name, our mission and our method. We believe there is always a better way to grow. Our attitude, Positive Provocation, is defined by the idea that what got you here, won’t get you there. Today that seems more appropriate than ever. We don’t provoke for the sake of it, we provoke to create innovative and better outcomes for our clients. This attitude is behind our growth, helping us attract and retain some of the most iconic brands across ANZ.We are currently the B&T Media Agency of the Year; Campaign Asia’s Influencer Marketing Agency of the Year; Australian Influencer Marketing Council's (AiMCO) Influencer Agency of the Year; TikTok’s Media Agency of the Year.Across 2022 and into 2023 we have won at the MFA Awards, AIMCO Awards, B&T 30 under 30, B&T’s Women In Media Awards, Festival of Media Global, Campaign Women to Watch, Mumbrella Travel Marketing Awards, MediaWeek, Festival of Media Cause, UnLtd Hall of Good, Campaign Asia, DRUM Awards.
Why This Role is Exciting:
- Work with the Biggest Names in Beauty: From L'Oréal Paris to Maybelline and Kiehl’s, you’ll lead influencer marketing for the world's most iconic beauty brands and categories.
- Drive Industry Innovation: Push the boundaries of social media, beauty tech, and influencer marketing by leveraging cutting-edge strategies and emerging platforms.
- Lead Powerful Collaborations within the Division: As the link between internal teams and key stakeholders across L'Oréal Groupe’s prestigious brands, you’ll orchestrate seamless collaboration at scale. You’ll be the driving force behind integrating the best content ideas, insights, and strategies to deliver groundbreaking work.
- Influence & Impact: You’ll shape how we engage with influencers, clients, and partners, playing a key role in how we evolve the way beauty brands connect with audiences. You’ll navigate complex, high-level relationships with creativity and finesse, making sure every voice is heard and every project excels
What You’ll Do:
As Associate Director, you will play a pivotal role in leading one of four key divisions (CPD, LUXE, LDB & PPD) within the Social & Influence team. Reporting into the Managing Partner, you will be responsible for driving division-specific strategies and executions while also contributing to broader cross-division initiatives that bring to life L’Oréal’s strategic priorities (e.g. Win in Skin, Win in Makeup, Win in Haircare).
You’ll oversee and support a high-performing team to deliver end-to-end influencer and social campaigns, ensuring excellence in execution, alignment to brand goals, and adherence to best practice. While you will be the key point of contact for your division, you will work closely with the other Directors and the Managing Partner to ensure a unified approach — operating as ONE L’Oréal.
This role balances leadership with collaboration. While you will lead your division’s day-to-day operations and output, you’ll also lean into the guidance and strategic oversight of the Managing Partner for direction on high-impact projects, integrated campaigns, and cross-divisional alignment.
Your Responsibilities:
-
Leadership & Strategic Direction
Support the strategic leadership of the social and influencer division by providing day-to-day direction to the team, ensuring high-quality execution while aligning with broader business goals. Work closely with the Managing Partner on divisional vision, planning, and cross-functional collaboration. -
Talent & Influencer Partnership Management
Lead negotiations with talent agents and influencers, ensuring partnerships reflect brand values and deliver strong ROI. Seek strategic guidance from the Managing Partner where needed, particularly for high-profile talent or cross-divisional initiatives. - Accountability: Drive ideas that strategies in content that reward key KPI’s and metrics ie. Share of Engagement (SOE), Share of Influence (SOI) and Share of Voive (SOV). You are responsible for the end to end management of campaigns within your division.
- Team Management: Manage and mentor a team of social and influencer marketing professionals, fostering a collaborative and high-performance culture.
- Strategy & Planning: Develop and execute the annual influencer marketing strategy, including budget planning, goal-setting, and performance tracking.
- Campaign Oversight: Oversee the development, execution, and optimisation of influencer campaigns, ensuring alignment with L’Oreal’s broader marketing objectives.
- Budget Management: Lead budgeting processes for influencer marketing initiatives, ensuring efficient allocation of resources and cost control.
- Reporting & Analytics: Oversee reporting on campaign performance, providing insights and recommendations for continuous improvement and future planning.
Skills You Bring:
- Expertise in Social & Influencer Marketing: You have deep experience in digital/social and influencer marketing.
- Management: Experience managing a team with a strong track record in how you get the most out of your team - know how to inspire, collaborate, and get the best from your people. You have experience in organising and delegating work which ensures efficient running of campaigns.
- Planning & Strategy: You have planning experience in Influencer Marketing and have the ability to blend ideas with data to develop campaigns that push boundaries.
- Strong Communication & Client Skills: You thrive in client-facing roles, presenting innovative ideas and building trust-based relationships with senior stakeholders.
- Passion for Beauty & Innovation: You live and breathe beauty and understand how social media and technology are transforming the industry.
- Can-do attitude and solution based thinking – You understand that social and influencer marketing is a fast paced, always on, constant evolving media channel and you have the desire to lead, evolve, change strategies as required to stay ahead. You understand that what may have worked in the past with content may not work tomorrow and that excites you.
Wavemaker - Inclusive policies
- Flexible work environment
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Discounts and corporate benefits
- Continuous training and development opportunities
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
Apply Now for WPP’s Beauty Tech Labs and join the future of beauty marketing for L'Oréal Groupe. This is your chance to make a lasting impact in the world of beauty, influencer marketing, and social media—one campaign at a time.
#LI-Promoted
Report job
