Implementation and Activation Associate Director - Performance
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own
16 Leadership Principles
, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as an Implementation & Activation Associate Director – Performance. This is a Full-time position based in Sydney. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
RESPONSIBILITIES
- The role of Implementation & Activation Associate Director – Performance is to manage the delivery of client media plans and ensure campaign objectives are met. Manage direct reports (e.g. Coordinators, Executives, Associate Managers, Managers) to oversee their workload and manage their career development.
- Hold regular performance evaluation meetings with direct reports throughout the year, setting smart goals and creating a clear career development plan with them.
- Own relationships with clients at a Marketing Assistant and Marketing Manager level during the implementation planning and buying process.
- Responsible for the development and execution of data-driven marketing campaigns across multiple Amazon businesses. Including but not limited constructing and presenting robust implementation plans grounded in Amazon’s strategic priorities.
- Utilize WPP Open and other cutting-edge tools to demonstrate confident knowledge of media planning principles (e.g. scheduling, flighting, recency, effective reach theories, seasonality, market prioritisation, roles of channel).
- Responsible for seamless campaign delivery across the Performance function to achieve outstanding results.
- Engage with our media partners to build understanding of the media landscape across the Performance discipline and challenge the status quo offered by platforms, thinking critically about their solutions and getting the best outcomes for Amazon.
- Responsible for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings and loadings.
- Stay abreast of industry trends and best practices, particularly in the areas of Social, Programmatic and e-Commerce.
QUALIFICATIONS
- Bachelor's degree in Marketing, Communications, or a related field
- 4-8 years experience in the Marketing and Media industry.
- Strong analytical skills and a data-driven mindset.
- Excellent communication and collaboration skills.
- Passion for innovation and a desire to challenge industry norms.
- Experience managing teams in a fast-paced, dynamic environment.
BONUS POINTS
- Passion for the Media industry, in particularly across Social, Programmatic, e-Commerce, Data & Technology.
- MFA Digital Foundations Certification II, Meta Blueprint, TikTok & Google Ad Certifications.
- Familiarity with data visualization tools and techniques.
- Retail and or Entertainment category experience.
BENEFITS OF OPENDOOR
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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