Company Introduction
Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication. With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America, offering significant career growth opportunities. As a global, location-free company, we embrace the diverse cultural contributions of our teams across multiple countries, leveraging these perspectives to meet both local and international market needs. At KKBC, we value our team as our greatest asset and are committed to providing a dynamic environment where employees can excel and contribute to our mission of creating inspiring brands worldwide.
Role Introduction
We are seeking a dynamic and experienced B2B Social Media & Community Manager to manage and grow our online presence across B2B social media platforms and lead community engagement efforts. The ideal candidate will have a strong blend of community management, social media expertise, and public relations experience, with a passion for creating authentic connections and meaningful conversations in professional networks.
Key Responsibilities:
Paid Advertising Management:
- Develop, implement, and optimize performance-driven digital advertising campaigns across platforms, including Facebook, LinkedIn, and Twitter.
- Track and analyze campaign performance metrics, making data-driven adjustments to improve ROI and overall effectiveness.
- Collaborate with account managers and directors to align paid media strategies with client goals and business objectives.
- Maintain and build relationships with advertising platform vendors and other third parties to stay updated with platform developments and best practices.
Social Media Management:
- Create, schedule, and manage engaging organic content for social media platforms, such as LinkedIn, Twitter, and industry forums.
- Engage with followers, foster professional conversations, and drive meaningful discussions across digital channels.
- Track and report on social media performance, analyzing engagement metrics and adjusting strategies as needed.
Community Management:
- Build and nurture relationships within online B2B communities, such as LinkedIn groups and Slack channels.
- Moderate discussions, address community questions or concerns, and encourage a positive and engaged community environment.
- Collect and relay valuable feedback to internal teams to inform product or service improvements.
PR & Brand Communication:
- Develop and write content that supports brand storytelling, such as press releases, blog posts, and thought leadership articles.
- Ensure a consistent brand voice across paid and organic social media, community channels, and PR activities.
- Support media relations, including pitching stories to relevant B2B publications when necessary.
Collaboration & Strategy Alignment:
- Work closely with internal teams (marketing, sales, and product) to align paid and organic digital strategies with overall business goals.
- Identify new channels, strategies, and tactics to support the achievement of digital advertising and social media objectives.
- Provide regular reports on both paid campaign performance and community/social media growth, offering actionable insights for continuous improvement.
Qualifications:
- 8+ years in B2B social media, community management, or PR.
- Proven track record in managing social media accounts and engaging with B2B communities.
- Strong writing and content creation for a B2B audience.
- Expertise in LinkedIn, Twitter, and community platforms (e.g., Slack, Discourse).
- Familiar with analytics tools (Google Analytics, Sprout Social, etc.).
Key qualities:
- Strategic thinker with a passion for B2B marketing and the creator economy
- Excellent interpersonal skills and ability to build professional relationships online
- Proactive problem-solver with strong attention to detail
- Ability to work independently and collaboratively in a fast-paced environment
- Adaptable and eager to learn new technologies and industry developments
Job Types: Part-time, Freelance
Expected hours: 10 – 20 per week
Benefits:
- Work from home
Application Question(s):
- How much is your hourly rate for this role in AUD?
- Are you willing to negotiate your hourly rate?
- Are you an Australian Native?
- Do you have experience working with a Digital Marketing Agency
Experience:
- Public Relation: 5 years (Required)
- Community Management: 5 years (Required)
- Paid Advertising Management: 5 years (Required)
- Social media management: 8 years (Required)