Company Description
At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We’re Australia’s only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We’re incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.
Job Description
Where do you find the best content job in Australia? It's at Australia’s most loved burrito joint where we are obsessed with culture-shifting creativity and reinventing fast food.
At Guzman y Gomez (GYG), we don't do boring. Our TikToks blow up, our Insta stories get shared, our style gets stolen (imitation is flattery, right?), and our content? It's the kind that makes people stop the scroll and double tap before they even realize what they're doing.
We're hunting for a Content Creator, who's first and foremost a storyteller. Someone who lives and breathes social media, understands authenticity, and can turn a Tuesday afternoon burrito into that day’s most-watched video. But more than that – someone who gets that behind every great piece of content is an even greater story.
Here's the thing: GYG has endless stories that need to be told. From the founder’s journey to our restaurant crew's passion, from our clean food obsession to our community impact, from our mouthwatering new products to our stunning new restaurant locations – there's no shortage of narrative gold. We need someone who can uncover these stories, craft them into content that resonates, and share them in ways that make people feel something (usually hungry, but also inspired!).
This is your chance to be the storyteller for one of Australia's loudest, proudest, and most obsessed-with-doing-things-differently brands. You’ll collaborate closely with our gun in-house Digital Marketing and Creative teams to create tons of scroll-stopping content that makes people fall in love with GYG.
What You'll Be Doing
- Story hunter and teller: Uncover the incredible stories within GYG and share them – this means being out and about in our restaurants, events, sponsorships and everything else we do!
- Bring the fire to social: Create memorable content for TikTok, Instagram, Facebook, YouTube Shorts, Snapchat, and whatever platform Gen Alpha is going to be on next!
- Be our culture translator: Turn GYG's bold personality and rich stories into posts, stories & reels - complete with the killer hooks and fast cuts that keep people watching.
- Content creation machine: Shoot, edit, write, design – you're the Swiss Army knife of social content, equally comfortable being the face on camera or the director behind it, and capable of pumping out multiple pieces every day.
- Trend detective: Spot what's about to blow up and figure out whether there is an authentic way for GYG to get involved, before it’s gone stale!
- Understand Metrics in Minutes: Find the sweet spot for every piece of content that runs on our channels. Whether that’s reach, video views, clicks and more, you’ll be able to determine if the content is fire or a flop. Track what's working, what's not, and ultimately – what drives sales.
- Campaign support: Help bring our big campaigns to life on social, from new product launches to our legendary sock drops.
- Community vibes: Engage with our followers like they're your besties (because they kind of are).
- Brand guardian: Keep everything on-brand while pushing creative boundaries (it's a skill).
Who You Are
- A born storyteller. You see stories everywhere – in people, processes, moments, and meals – and know how to craft them for social.
- A social media native. You don't just use social media, you understand it in your bones.
- Creatively restless, endlessly curious. Always thinking of the next idea, the better transition, the funnier caption, the more engaging story.
- Quick on your feet. You're able to ideate, create and publish lots of content all on the fly
- Brand obsessed. You get what makes GYG special and can translate that into pixels and videos.
- Hungry for more. Not just for burritos (though that helps), but for growth, learning, and pushing boundaries.
- Team player. Happy to jump in, travel, collaborate, source ideas from across the business, and make the whole crew look good!
What You've Done
- Created content professionally for 2+ years, whether agency-side, in-house, or freelance,
- Mastered the platforms TikTok, Instagram, Facebook, Snapchat, YouTube....
- Edited video content that people actually want to watch (phone editing counts, fancy software is a bonus).
- Written copy that makes people stop scrolling and start engaging.
- Report on success and show how you are achieving the KPIs set for content and campaigns.
- Worked with influencers or know how that world operates.
- Used social media management tools – scheduling, analytics, the whole shebang.
Skills & Experience
- Narrative storytelling – finding the human stories, and the ones that make you hungry, and crafting them for social
- Content creation across all formats – video, photo, graphics, copy, you name it
- Video editing skills (mobile apps, desktop software, whatever gets the job done)
- On-camera presence and directing skills – comfortable being talent or coaching others to be their best on camera
- Ability to travel to tell our audience what’s going on at GYG
- Copywriting that converts – captions, scripts, hashtags that actually work
- Platform expertise – knowing what works where and why
- Analytics interpretation – turning numbers into next steps
- Creative problem solving – turning challenges into content opportunities
If you’re shortlisted, we’ll be asking you to show us your content creation skills so be prepared to get creative!
...plus some extra perks!
- Love Ya Leave - 5 weeks annual leave
- Short Term Bonus Incentive Program - annual
- Long Term Incentive Program
- Annual GYG Gift Card
- Flexible work from home -1 day per week
- Exclusive GYG merch & uniform
- Mobile phone allowance
- Annual summits & events
- Employee referral program
- Frequent travel opportunities
- 100% in-house marketing team - creative, design, video, photography, PR, content, digital, events, sponsorship, customer service
- Great learning & development opportunities
- Training on state-of-the-art Mar/Tech platforms
- GYG Photography & Recording Studio - best-in-class equipment
Ready to join the team? Apply now to start the conversation