Digital and Content Officer

Digital and Content Officer
APS5

Townsville
Ongoing/Non-ongoing; Full-time
Applications close Sunday 3 August, 2025

The Great Barrier Reef Marine Park Authority (the Reef Authority) is a Commonwealth non-corporate entity, and a statutory agency established by the Great Barrier Reef Marine Park Act 1975 (Marine Park Act), reporting to the Minister for the Environment and Water. Our objective is the long-term protection, ecologically sustainable use, understanding and enjoyment of the Great Barrier Reef for all Australians and the international community through the care and development of the Marine Park.

Managing a reef roughly the size of Italy demands many skills and talents, so you don't have to be a marine biologist to contribute to our mission. From finance to marketing roles, we have a team almost as diverse as the ecosystem we protect. Our commitment and dedication to the Great Barrier Reef and the Australian public have a long-lasting impact, and we are looking for individuals who can bring their unique skills, experience, and knowledge to our high-performing and inclusive organisation.

The Position

We are seeking an experienced, dynamic and creative digital professional to join our small team at the Great Barrier Reef Marine Park Authority, Australia’s lead management agency for the Reef. Working as part of a team, you will provide strategic input into the Reef Authority’s digital and marketing plan, processes and reporting to ensure content and our communications channels remain on-brand, build our audience, and positions us as the authoritative voice for the Reef.

In this position, you will be involved in developing a range of audience-focused content for our channels including, but not limited to: entertaining and interactive content, written posts, images, engaging videos, reels, animations, and infographics. You will play a crucial role in supporting optimal user experience across our digital channels, developing and implementing effective website strategies including SEO and web design, and supporting the Digital and Marketing section.

You’ll know your way around social media channels, website management tools, scheduling tools and measurement, and be able to use your creative copywriting and content producing skills to optimise content across channels to maximise audience reach, amplify the messages, and ensure return on investment.

The position also supports the team in providing creative material to journalists and stakeholders, as well as participating in other projects that supports the overarching communications strategy, across the team and the organisation.

About You

• You are an experienced digital content writer, producer and strategist who has administered online channels using digital marketing principles and skills.
• You’re focused, productive and know how to identify priorities and meet timelines.
• You are experienced in producing creative projects including, but not limited to, graphic design, video and photo, web design and written content from strategy and planning through to completion.
• You’re an active social media and website user who keeps up-to-date with latest trends.
• You are someone who can work collaboratively across the team, the organisation, key stakeholders and the wider community using creativity to build and implement digital content.

Key Responsibilities

• Contribute to the Reef Authority’s digital and marketing initiatives, provide strategic and practical advice, and identify opportunities for delivering a creative and audience-focused digital experience through implementing our digital and marketing activities.
• Produce engaging and creative ways to tell-stories and position the Reef Authority through interactive content, graphic design, video, audio, photography, infographics, blogs, animations and reels, with the in-house teams or via external suppliers from the planning stages (conception, storyboard, copywriting) right through to the finished product.
• Assist with coordinating content and managing social media platforms including moderation, handling comments, messages, and actively engaging with other key stakeholder channels to increase brand awareness.
• Contribute to the ongoing maintenance and enhancement of our corporate website using our content management system, ensuring a seamless user experience and up-to-date information. Support the Digital Manager and wider section by assisting with the ongoing enhancement and maintenance of the Reef Authority’s communication channels, publications and content management system.
• As part of the team, participate in section functions including media relations media clips, after-hours on-call roster and media liaison.

For more information about this opportunity, please contact Braden Smith, Digital Manager - Ph. 0433 401 907

Eligibility

The successful candidate will:

• Have demonstrated experience in creating content (graphic design, video, photo) and strong knowledge of related software applications such as Adobe Creative Suite.
• Have experience in website content management systems.
• Be able to travel and participate in on-call media roster, including working weekends and outside core hours when required.

To be eligible for employment, candidates must be an Australian citizen at the time of application.

The position requires a Baseline security clearance. Successful candidates will be required to obtain and maintain a clearance at this level.

The successful candidate will be willing to provide identity documents and undergo an identity pre-employment check through a Document Verification Service.

Notes

The current position is ongoing however through this process may create a merit pool to fill similar ongoing and non-ongoing positions that become available within the next 18 months.

RecruitAbility applies to this vacancy. Under the RecruitAbility scheme, you will be invited to participate in further assessment activity for the vacancy if you choose to apply under the scheme; declare you have a disability; and meet the minimum requirements for the job. For more information visit: https://www.apsc.gov.au/recruitability

How to apply

Please ensure you read the instructions below and on the Position Description carefully, noting failure to address identified requirements may lead to your application being deemed ineligible.

You will be required to prepare a response document (“pitch”) in MSWord or PDF format using standard margins and size 11 Arial font.

Please prepare a ‘pitch’, as outlined in the Position Description, in relation to the advertised role, outlining:

When crafting your response, we encourage you to review ‘Cracking the Code’ and the relevant Australian Public Service Work Level Standards which can be found on the Australian Public Service Commission website: www.apsc.gov.au.

Please complete your application online and provide:

• your ‘pitch’ (as described above and in the position description).
• proof of Australian citizenship (an Australian Passport or Australian Birth Certificate)
• a current curriculum vitae (resume)

Applicants are advised to read further information provided on the Great Barrier Reef Marine Park Authority Careers website.

PLEASE NOTE: - The panel may not consider additional information such as a cover letter or content exceeding the page limit.