Digital Automation Manager
Location:
SYDNEY, NSW, AU, 2000 MELBOURNE, VIC, AU, 3008
Employment Type: Permanent Full Time
- Design, implement, and optimise marketing automation workflows across digital channels.
- Permanent full-time position, based in Sydney or Melbourne
adviceandcustomer
The opportunity to join our team
We’re looking for a skilled and innovative Digital Automation Manager to join our Digital and Personalisation team. In this role, you’ll be responsible for designing and delivering automated marketing campaigns across channels such as email, SMS, rich push and other digital channels. You will lead the connection of first party data via the Customer Data Platform with media publishers in market. You will collaborate closely with cross-functional teams to enhance customer experience and journey personalisation, using marketing automation tools to deliver the right message at the right time. Your technical expertise and data-driven mindset will help unlock efficiencies and drive impactful customer engagement.
Key Responsibilities:
- Design, implement, and optimise automation workflows across email, SMS, rich push, and other digital channels
- Build dynamic customer segments using real-time behavioural, transactional, and demographic data
- Manage the connections and data mapping between the Customer Data Platform and media publishers in market
- Personalise and configure 1:1 marketing communications to support omni-channel strategies
- Collaborate with marketing, sales, and data teams to align campaign goals and automation strategies
- Maintain data integrity through deduplication, identity resolution, and list hygiene best practices
- Ensure opt-ins, opt-outs, suppression lists and c communication preferences comply with privacy requirements
- Manage the integration of automation platforms with CRM, analytics tools, and broader martech stack
- Monitor performance, conduct A/B testing, and drive continual optimisation
- Ensure compliance with relevant privacy laws and internal governance processes
What you will bring:
- Proven experience in marketing automation, CRM, and digital campaign optimisation
- Deep knowledge of Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio)
- Strong experience using Adobe Experience Platform (AEP) to build and activate personalised customer journeys
- Proficient in customer journey mapping, audience segmentation, and omni-channel personalisation
- Hands-on expertise with A/B testing, conversion rate optimisation, and campaign automation
- Excellent collaboration and stakeholder engagement skills
- Strong understanding of data privacy regulations (e.g. ACMA, GDPR, CCPA)
- Skilled in managing CRM-integrated platforms and martech architecture
- High-level proficiency in SQL, AMPscript, and RESTful APIs for system integrations
- Solid front-end skills in HTML, CSS, XML, and JavaScript (desirable -not required)
Make your move. Make your mark.
What gets us excited about working here? Helping people do more with their money. From those starting out to those retiring. As your team, we’ll show up for you and together we will create financial wellbeing for every Australian. Because we know people who are confident about their financial future live better lives
If this sounds like your kind of career, you sound like our kind of person. Here, you’ll be making a positive impact in people’s lives straightaway – and every day. The first point of contact for our clients whenever they need support.
Along the way, you’ll be free to learn new skills, grow, and get great things done. Around here, we like to call it “putting our fingerprints on the future”.
To Apply
Read more about why you should join our team https://www.insigniafinancial.com.au/careers/working-with-us/why-join-our-team.
Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.
Please note that applications from agencies will not be considered at this time.
We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.