At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
Job Description
Drive growth. Shape strategy. Deliver impact. Contribute to growth. Support strategy. Deliver impact.
We're looking for a Growth Strategy Manager – Mealkits to lead customer acquisition growth and profitability initiatives across ANZ. If you're a commercially sharp, strategic thinker who thrives on turning ideas into action and navigating complexity with agility, this is your opportunity to make a real impact in a high-growth, fast-paced environment.
We're looking for a Growth Strategy Manager to identify and execute customer acquisition growth and profitability initiatives across ANZ. If you're a commercially sharp, curious, critical thinker who thrives on turning ideas into action and navigating complexity with agility, this is your opportunity to make a real impact in a high-growth, fast-paced environment.
This is an individual contributor role that reports directly to the Director of Growth (Mealkits - ANZ)
You will…
- Contribute to the development and execution of strategies and roadmaps for growth and profitability of customer sign-ups.
- Identify, test, and help roll out creative and innovative opportunities such as discount initiatives, identifying customer segments to focus on, testing new creative types, and optimizing landing pages, consulting relevant stakeholders on ideas as needed.
- Review and report on performance metrics related to new customers, analyze trends and gaps, and identify actionable steps to improve performance.
- Contribute to the annual and quarterly marketing budgeting process, managing inputs from channel owners and ensuring data quality to inform conversion, spend, and ROI targets.
- Proactively identify budget allocation optimization opportunities based on growth and profitability trends, such as shifting spend to high-ROI channels.
- Collaborate with the brand team and channel owners to ensure quarterly brand themes are reflected into channel activities
- Collaborate regularly with teams and stakeholders to gain visibility on upcoming initiatives and ensure they are designed to maximize commercial benefits. Stakeholders may include channel managers, tech teams, finance, operations and product teams.
- Assist in the decision-making process for rolling out initiatives by analyzing the potential incremental commercial benefits using data points such as A/B test results and past campaign analysis.
- Maintain documentation and artifacts to ensure clarity within the broader business on all activities and processes related to the scope of this role.
You have/are…
- 3+ years of professional experience in growth marketing, finance, business strategy, or a related field, with direct-to-consumer experience preferred.
- Bachelor’s degree in marketing, business, finance, STEM, or a related discipline.
- Strong analytical and modeling skills.
- Proven ability to build strong relationships with stakeholders that aid in the execution of joint initiatives.
- Experience in managing initiatives from inception to completion, ensuring timely and accurate execution
- Proficiency in Google Sheets/Excel and PowerPoint/Google Slides.
- Ability to quickly learn and adapt to new technologies, tools, and processes.
- Alignment with HelloFresh's values – a proactive, ambitious problem solver who builds strong, collaborative relationships in an empathetic manner.
What you’ll get in return…
- The chance to have a significant impact in a leading global food technology company
- Flexible working arrangements
- Egoless environment, constant learning with room for personal growth
- Free access to Headspace
- HelloFresh Academies - internal learning & development
- A diverse and vibrant international environment, with offices in 18 countries
- Company discount - 70% off HelloFresh & 40% off Youfoodz
Start Date: Immediately available - Can wait a notice period
Duration: Permanent full time role. You must have the right to work full-time in Australia.
Location: Chippendale Head Office - hybrid working environment
Salary: Competitive salary & employee benefits
#LI-Hybrid
About HelloFresh
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.
To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
- Europe: EUaccommodations@hellofresh.com.
- APAC: APACaccommodations@hellofresh.com
- United States: USCandidateAccommodations@hellofresh.com
- Canada: CAaccommodations@hellofresh.com