Head of Partnerships and Trade Marketing, ANZ

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

NBCUniversal Australia earned a Great Place to Work certification as a result of our dynamic, inclusive and resilient culture. Here you can live your passion.

Job Description

KEY RESPONSIBILITIES
Staff Management:

• Lead the partnerships team with high engagement and development outcomes.
• Review mentor, train, and set performance goals for the partnerships team
• Manages department workflow and general running of department
• Manage Partnerships Executives, Cinema Marketing Executives, and oversee selection of a  Partnerships Intern each year.

Partnerships & Promotions:

• Work closely with the Global Promotions teams to build the vision for global partnerships rollout in AU & NZ and communicate local strategy on all priority titles.
• Shape the direction for local brand partnerships strategies on priority titles in collaboration with the greater marketing team.
• Create and manage 12-month brand partnerships strategy and key milestone planner to guide staff with developing partnership plans
• Develop targeted brand partnerships strategies with the primary goal of growing our contacts database across multiple industries.
• Maintain high-level relationships with relevant content synergy partners including games, soundtracks and publishing and find ways for meaningful collaboration.
• Maintain strong relations with marketing, media and promotion agencies and directly with brand managers.
• Maintain long term strategic partnerships with media owners to unlock critical promotional media assets
• Review and benchmark partnership practices while fostering creative and innovative new ways of working with partners.
• Be a trusted advisor to review status quo partnership practices, recommend creative and innovative new ways of working with partners.
• Participate in marketing group brainstorming to nurture an environment of creativity for ideas on all campaigns and titles.

Exhibition:

• Maintain strong relationships and work closely with Exhibitor marketing teams driving new, best in class collaborative marketing initiatives
• Work with exhibitor partners’ marketing leads to set bi-monthly marketing & promotions priorities planning calendar.
• Create and manage 12 month cinema marketing strategy to guide staff with developing cinema marketing plans that leverages key cinema partner programs and assets.
• Oversee in theatre co-op marketing programs incl. contra, retargeting/CRM and social media strategy to drive studio’s marketing efforts with exhibitors.
• Attend annual Movie Convention and present alongside senior management team.

Key Stakeholder Management:

• Manage key stakeholder relationships with senior leads across all NBCU & WB lines of business
• Leverage our sister company ecosystem incl. CP&L, Home Ent, Networks, Theme Parks
• Drive the strategy for effective communication and collaboration across all business units.

New Zealand:

• Oversee planning and execution of New Zealand brand partnerships strategy
• Manage New Zealand brand partnership approvals with head office
• Oversee planning and execution of New Zealand exhibition strategy
• Lead fortnightly WIP calls with New Zealand partnerships and exhibition teams to share insights and learnings

General:

• General support & participation in major campaigns and events as required.
• ANZ lead for Global Symphony Gold Priority Projects and representing Universal Pictures on the multi territory conference calls as part of Project briefing and delivery.
• Lead local Symphony activities across all NBCU business units

Qualifications

QUALIFICATIONS/REQUIREMENTS

• Tertiary education in communications or marketing-based discipline preferred.
• Strong and proven background and experience in relevant promotions management.
• A demonstrated understanding of consumer promotions, licensing and cinema partnerships
• Good sales and relationship building skills.
• Excellent presentation and communication skills (verbal and written).
• Excellent negotiation, influencing and interpersonal skills.
• Excellent organisational and project management skills with a great attention to detail.
• Solid understanding of social media and the application of publicity and promotions across the digital platform

DESIRED CHARACTERISTICS

• Ability to work on own initiative and collaborate within national team environment.
• Highly self-motivated, adaptable and resourceful.
• Ability to work autonomously + accept direction/input/feedback from multiple parties.
• Creativity and the ability to ‘think outside the square’.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.