Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, our approach to flexible work is centred on trust and optimised for culture, connection, clarity and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
LinkedIn Marketing Solutions is searching for a Lead Client Solutions Manager to manage relationships with our Enterprise Marketing Solutions clients. Lead Client Solutions Managers leverage their knowledge of online media, superior communication, relationship-building skills and analytical abilities to provide consultative solutions to help shape and grow our client’s business. They provide campaign intelligence and ongoing campaign strategy consultation, including identifying areas where LinkedIn can provide more value to our clients through current campaign expansion and leveraging data and analytics to build a case for upselling and renewal opportunities.
In this role, you will be measured by your ability to build, cultivate, and partner with our clients. We are looking for a handy team player, comfortable managing multiple clients, campaigns and projects concurrently.
Responsibilities
- Onboard and educate clients
- Provide clients with a best-in-class campaign onboarding experience
- Educate and nurture clients through objective-based and insight-driven guidance
- As part of the sales team your responsible for creating a seamless post-sale client experience with clear expectations set on service levels, so we continue to delight the customer on an ongoing basis
- Identify opportunities to scale onboarding and education for new client contacts
- Consult and own all aspects of the client’s media campaigns including targeting, implementation, optimisation and reporting
- Proactively analyse and optimise customers’ advertising campaigns and marketing programs to make strategic recommendations to customers and ensure client objectives are met
- Leverage superior communication and relationship-building skills to manage relationships with multiple stakeholders, both internally and externally
- Advise on creative and content quality and development, leveraging marketing expertise to maximise performance and delivery
- Collaborate with product teams to improve service offerings and campaign management tools and ensure our customer needs are met
- Convert clients into long-term customers and LinkedIn advocates
- Evaluate long-term opportunities to meet client’s business objectives succeeding their campaign experience
- Build data-driven business cases based on client success metrics to showcase the value proposition for continued investment by the client
- Own renewal and always-on conversations with clients
- Prioritise a dynamic Book of Business effectively (considering long-term fit for LinkedIn and growth potential in a channel-agnostic manner)
- Convert service to sales and incremental revenue
Qualifications
Basic Qualifications
- 8+ years of experience in advertising sales, marketing, consulting, or media
Preferred Qualifications
- 4+ years of auction-based or programmatic campaign management and optimisation experience (i.e. Google Adwords, SEO/PPC, ad exchange/trading desks)
- BA/BS degree or equivalent practical experience
- Experience in advertising sales and media account management
- Demonstrated analytical background and experience with statistical analysis, return on investment modelling, and advertising/media analytics
- Ability to think strategically with a proven track record of providing consultative and data-driven solutions
- Demonstrated understanding of internet advertising technology and marketing automation
- Ability to effectively manage time, prioritise tasks and work within deadlines with little supervision
- Ability to work independently and collaborate cross-function
Suggested Skills
- Solution based Selling
- Media Selling
- Collaboration
- Stakeholder Management
Additional Information
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.