Marketing Communications Manager

Role: Marketing Communications Manager – Volkswagen Commercial Vehicles
Location: Sydney
Role duration: Permanent

Volkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling its vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Centre based in Sydney home to some of Australia's most recognisable brands which include Audi, CUPRA, Skoda and Volkswagen.

About Your New Role

We have an exciting opportunity for a driven and creative marketing professional to join Volkswagen Commercial Vehicles as our Marketing Communications Manager. In this key role, you’ll be responsible for delivering integrated marketing communications across retail, brand, digital, CRM, and social platforms. You’ll work closely with internal teams, agencies and global stakeholders to shape our market presence and support national sales performance.

This is a high-impact role for someone who thrives on variety, balancing strategic planning with hands-on execution, data-driven insight with creative storytelling, and cross-functional collaboration with stakeholder engagement.

Your Main Responsibilities Will Include

• Lead the development and execution of national retail marketing strategies in collaboration with product and sales teams
• Manage creative and media agencies to deliver impactful campaigns that align with business objectives
• Develop brand marketing initiatives that strengthen the Volkswagen Commercial Vehicles identity, in coordination with the Passenger Vehicles brand team
• Roll out model-specific marketing campaigns in alignment with product launches and lifecycle planning
• Deliver a cohesive digital marketing strategy across paid media, website, configurator tools, and lead generation platforms
• Manage all campaign-related website content, ensuring accuracy and alignment with sales and finance offers
• Oversee social media strategy including ambassador/influencer programs, agency direction, and KPI reporting
• Drive CRM strategy execution across the full customer lifecycle, ensuring alignment with sales and customer experience objectives
• Collaborate with IT, digital, and data partners to optimise lead management tools, online forms, and digital applications
• Support development of dealership brand guidelines and asset management systems
• Maintain marketing budget oversight and ensure appropriate PO and expenditure approvals
• Contribute to regular campaign reporting, agency reviews, and strategic steering committee updates

About You

To succeed in this role, you will need to possess the following:

• Tertiary qualification in Marketing or a related discipline
• Minimum 5 years’ experience in a marketing communications role, ideally within automotive or a fast-paced consumer industry
• Proven track record in delivering integrated campaigns across multiple channels
• Strong understanding of digital media, CRM, retail marketing, and customer engagement principles
• High-level communication and stakeholder management skills
• Proficiency in campaign reporting and marketing metrics
• Exceptional organisational and time management capabilities
• Strategic mindset with the ability to adapt and perform under pressure
• Familiarity with the Australian automotive market and dealership environment will be highly regarded

Our Benefits, Rewards And Recognition Include

• A culture of continuous learning, growth and development. You will receive access to LinkedIn Learning and personal development opportunities which is why over 30% of our vacancies are filled by internal candidates!
• Flexible working arrangements with our hybrid work model balance office and home for ways of working along with remote location working arrangements for up to 10 days anywhere in Australia.
• Additional leave including VGA Day paid leave day, birthday leave and paid parental leave of up to 20 weeks.
• Annual fitness and wellbeing subsidy towards a facility of your choice.
• Access to the VGA Car Lease Program.
• Discounts on Audi, Cupra, Skoda and Volkswagen car purchases.

Why Volkswagen Group Australia (VGA)?

Working at VGA provides opportunities for growth, personal development, and career opportunities, we also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.

If this sounds like the role and place for you to drive your career to great heights with a world-class organisation, APPLY NOW!

Volkswagen Group Australia is an equal opportunity employer in each jurisdiction that it operates. We encourage and value applications from all diverse perspectives, experience and backgrounds.

To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia.

Successful applicants will be required to complete background checks through our external provider as a condition of employment.

If we can provide support with access requirements throughout the recruitment process or answer any role specific enquiries, please reach out to the VGA HR Team via rhiannon.hardie@vwga.com.au.

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