About BYD
BYD is a high-tech company devoted to technological innovations for a better life. BYD is dedicated to providing zero-emission energy solutions.
As a leading battery-electric zero-emission vehicle (ZEV) manufacturer, BYD has created a broad range of battery-electric, hybrid-electric, and internal combustion (IC) passenger vehicles. Developing electric vehicles that are intelligent and connected, BYD is inaugurating a new age of automotive innovation featuring a sleek design and an innovative user experience.
About the Role
As Retail Marketing Manager, you will develop and deliver retail marketing strategies for BYD and Denza across Australia and New Zealand. Your focus will be on supporting the dealer network, optimising the customer experience at every stage, and ensuring our retail presence reflects our position as a global leader in new energy vehicles.
This is a hands-on, commercially focused role where you will partner closely with dealers, sales teams, and the broader marketing function to localise national campaigns, execute showroom activations, and equip the network with the tools and resources to succeed in a competitive retail environment.
Key responsibilities
Retail Campaigns & Activations
- Develop and execute retail marketing strategies to drive engagement, leads, and conversions at the dealership level.
- Partner with dealers and sales teams to adapt national campaigns to local markets while maintaining brand integrity.
- Plan and manage retail promotions, seasonal campaigns, showroom events, and new product launches.
- Analyse market trends, customer insights, and competitor activity to inform campaign direction.
- Oversee the creation of retail marketing assets, including POS materials, digital content, showroom signage, and promotional tools.
- Collaborate with dealership marketing teams to optimise local area marketing activities.
- Manage and monitor the retail marketing budget, ensuring strong ROI and strategic spend allocation.
- Participate in joint business planning with dealers to align marketing activity to commercial objectives.
- Provide guidance, tools, and training to dealer marketing teams, ensuring consistent campaign execution.
- Conduct regular field visits to review activity, collect feedback, and identify improvement opportunities.
Stakeholder & Agency Management
- Serve as the key liaison between the dealer network Marketing Managers and the BYD/Denza brand.
- Collaborate with internal stakeholders to ensure alignment of retail marketing with broader brand initiatives.
- Work cross-functionally with the marketing team to ensure integrated, consistent messaging across all consumer touchpoints.
Performance Reporting & Budgeting
- Track, analyse, and report on campaign performance to senior leadership.
- Provide actionable insights and recommendations for future campaigns.
- Manage retail marketing budgets effectively to maximise impact.
Experience & Qualifications
- 5+ years of experience in brand, marketing, or events.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years’ experience in retail marketing, ideally within the automotive, FMCG, or retail industries.
- Strong understanding of dealership operations and automotive retail environments.
- Proven experience managing multi-channel campaigns including print, digital, events, and point-of-sale.
- Excellent stakeholder management and communication skills.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Highly organised, proactive, and results-driven.
- Ability to thrive in a fast-paced, entrepreneurial environment with high ambiguity.
- Experience with co-op marketing programs or dealer marketing support.
- Familiarity with automotive CRMs and digital retailing tools.
If you believe you are a good fit for the role, please don't hesitate to click on APPLY and submit your updated resume.
BYD Australia is under rapid expansion with plenty more opportunities to arise. If you are ready to make the most of everything you’ve learned so far, be challenged, work together with industry leaders, and be a part of a supportive and vibrant team, then BYD is ready for you.