The Senior Campaign Marketing Manager working with Matt Ball, General Manager of Small and Medium Business and Kate Clarke, Head of Marketing and Digital plays a pivotal role in driving integrated marketing and campaign strategies across the Vodafone Business small and medium business segments. This role leads the planning, execution, and performance tracking of multi-channel campaigns, partner enablement initiatives, and brand-building activities that support both top-of-funnel awareness and mid-funnel demand generation.
You will collaborate cross-functionally with Sales, Product, Finance, Legal, IT, and external agencies to deliver high-impact marketing programs that generate demand, enhance partner engagement, and contribute to commercial growth.
Responsibilities
We are a dynamic business; this brings new opportunities for our customers and our people. Being adaptable, managing change and maintaining resilience is key to success for all of us at TPG Telecom. Due to the dynamic nature of the business your responsibilities may change over time as the business evolves.
- Lead the development and execution of integrated marketing campaigns across ATL channels.
- Manage campaign timelines, budgets, and performance metrics from concept to post-campaign analysis.
- Collaborate with internal and external stakeholders to ensure alignment with business goals.
- Design and execute channel activation strategies to support indirect sales and partner ecosystems.
- Create and distribute partner enablement assets including toolkits, sales collateral, and co-branded materials.
- Track and report on indirect channel performance, including MQLs, partner engagement, and campaign ROI.
- Support top-of-funnel brand awareness initiatives and mid-funnel lead nurturing programs.
- Ensure brand consistency across all marketing touchpoints and partner communications.
- Contribute to the development of thought leadership and content marketing strategies.
- Monitor and report on campaign KPIs, lead generation metrics, and marketing ROI.
- Provide insights and recommendations for continuous improvement.
- Ensure compliance with brand guidelines and marketing governance processes.
- Act as a key liaison between marketing, sales, and product teams to align messaging and campaign objectives.
- Brief and manage creative and media agencies to deliver campaign assets.
- Lead or contribute to cross-functional projects and marketing innovation initiatives.
What you’ll bring:
- 7–10 years of experience in B2B marketing, campaign management, or partner/channel marketing, ideally within Telco, Tech, or FMCG sectors.
- Proven track record in delivering lead-generating campaigns and managing partner marketing programs.
- Strong analytical skills with experience in marketing performance tracking and ROI reporting.
- Tertiary qualifications in Marketing, Communications, or a related field.
Ideally, you will also have/be:
- Excellent communication, stakeholder management, and presentation skills.
- Experience working in a matrixed, fast-paced environment.
- Combined passion for brand marketing and communications with a forward thinking, ‘can do’ attitude.
- Excellent verbal/written communication and presentation skills.
- Experience in working within a matrix organisation with demonstrated resiliency and can work under pressure within a dynamic fast paced environment
What's in it for you?
- Flexible hybrid way of working (from home and office)
- ‘Stay Connected Mobile’ – Access to a free mobile plan
- ‘Stay Connected NBN’ – Access to a free NBN 100 plan
- ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
- Access to TPG Learning Hub platform and internal development opportunities
- Access to Corporate Partner Discounts
Come join us and build a better future. Apply today.
Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom here.
TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.
Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.
#LI-Hybrid #LI-LO1 IND2