Brand Manager Tic Tac (Parental Leave Cover)

Job Location: Sydney

Sydney

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

Tic Tac is looking for a passionate and results-driven Brand Manager to take ownership of brand planning and execution, including the media plan. In this role, you will be responsible for consolidating multiple data sources to develop insightful and relevant recommendations that drive brand growth and meet sales objectives.

You will lead and direct key projects and activations, ensuring all operational and product documentation processes are managed efficiently. Your role will involve performing in-depth analysis, conducting post-activity reviews and making appropriate recommendations to drive future results, with a strong focus on brand market share and profitability. Managing the Advertising & Promotion budget will be a key responsibility, where you will make recommendations of optimizations when necessary.

You will challenge the status quo by driving innovative projects that enhance consumer engagement and stimulate brand growth. Collaboration is essential, and you will regularly discuss and align initiatives with the Regional and Area Marketing Teams to ensure strategic cohesion. Beyond your core responsibilities, you will actively participate in the vibrant Ferrero ANZ Marketing Community and contribute to activities within the broader team.

Main Responsibilities:

Strategy Planning

• Contribute to implement marketing strategy including definition of marketing mix, marketing tools, consumer target groups, pricing and etc. basing on depth market research and analysis

Consumer Communication

• Develop and implement annual consumer communication plans for assigned brand
• Manage day-to-day relationship with agencies to deliver activity on time and on budget
• Write relevant and compelling media briefs
• Input into strategic brand communication need, and FMA tools to define local communication needs. Defining with Region and SBM how to capture opportunity
• Generate creative communication ideas and develop the most effective and efficient media schedule in order to achieve strategic goals.
• Present business case and strategies to senior management

Point of Sales (POS) Development

• Develop key brand visuals to communicate the brand in stores; work with the Retail Activation team to create impact for relevant marketing programs in retail.

New Product SKUs

• Investigate market opportunities in order to identify gaps and opportunities in current brand portfolio
• Plan and coordinate the development and introductions of new products including marketing, pricing, financial, supply, and manufacturing aspects
• Measure consumer interest through appropriate marketing research
• Present recommendations to management for implementation

Trade Presentations

• Develop brand presentations, present to internal customers to communicate and “sell” marketing plan. Present to Retailers when necessary and relevant with level of seniority.

Who we are looking for:

• Tertiary qualifications in business or marketing is necessary
• Full understanding and working knowledge of FMCG market, Australian is a plus.
• Strong knowledge of Marketing and Advertising, i.e. experience of brand campaigns/implementation and analysis
• Strong analytical skills with management of scan data and consumer research
• Project Management skills
• Good ability to talk with cross functional functions to drive stronger plans (sales, category, RA, supply chain, finance, PFM…)
• Budget Management
• P&L exposure
• Presentation and business writing skills
• Team player with a strong wish to learn and grow
• Independent and autonomous self-starter
• Goal-driven, with a desire to deliver extraordinary results every time

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.