Purpose of role:
As Australia’s most trusted manufacturer of natural health products 15 years running, and one of the Financial Reviews Best Places to Work in 2023, it couldn’t be a better time to join a truly purpose-led brand that places wellbeing and workplace flexibility at the heart of our culture! We are excited to offer a Category Insights Analyst role.
This role reports to a Category Insights Manager and will support in the development and delivery of a best-in-class reporting suite and insights framework. This role will drive Category and Channel Strategy and enable data-driven decision making across Sales, Marketing, and broader business functions.
You are expected to work from one of our Sydney based offices at least 3 days per week. The offices are located are in Warriewood (preferred) and Surry Hills.
What will you do?
- Partner with the Category Insights Manager to deliver accurate, timely market performance reporting aligned to key business objectives.
- Maintain and improve the Category Power BI reporting suite, addressing data issues in collaboration with IT and external data vendors.
- Gather stakeholder feedback and usage insights to evolve reporting tools and increase value delivery across teams.
- Monitor IQVIA Power BI and Excel Connector usage; manage and reallocate licenses appropriately.
- Support quarterly category and segment projections and assist in the development and maintenance of the annual category budget.
- Analyse syndicated, internal, and loyalty data to assess category and brand performance.
- Provide analytical support for ad hoc deep dives across Grocery and Pharmacy channels.
- Assist in Range Reviews and Customer Planning processes.
- Evaluate new product performance and identify implications for future innovation.
- Support Integrated Commercial Planning (ICP), Category, and Campaign Insight processes.
- Present findings to internal stakeholders to influence decision making and strategy.
- Conduct eCommerce analytics to identify trends and opportunities.
- Review quarterly promotional trends and distil implications for brand and channel strategies
- Collaborate with Customer Data and Brand Experience teams to interpret and deliver POS insights that drive customer engagement and sales optimization. Conduct deep-dive analyses to address specific business questions or performance challenges.
What we offer?
- Opportunities to support your local community through paid community leave
- Flexible working across most of our roles
- Great benefits to support your health and wellbeing, including access to discounted products Mental health support for you and your family through our Sonder assistance program
Who are you?
- Bachelor’s degree in marketing, commerce, or a related discipline.
- Previous commercial work experience in a category or sales analyst role, product management, or assistant category buyer - preferably in FMCG, retail, data agency, or pharmaceutical sectors.
- Advanced proficiency in Microsoft Power BI and Excel.
- Strong analytical skills across scan data, ex-factory sales, shopper, and retailer loyalty data.
- Curious mindset with the ability to learn new systems and tools quickly. Proven ability to translate complex data into actionable insights and communicate findings clearly.
Blackmores Group is a leading natural health company with proud Australian heritage, with extensive reach across Asia Pacific. Founded by visionary naturopath Maurice Blackmore in 1932, our vision is to connect every person on earth to the healing power of nature by combining our knowledge of nature and science to deliver quality health solutions to people and their pets everywhere, every day.
Blackmores Group operates in over 12 markets, with headquarters and a state-of-the-art manufacturing facility in Australia, and offices across South East Asia and China.
Agencies please note: this recruitment assignment is being managed directly by Blackmores Talent Acquisition team. We will reach out to our preferred agency partners if required. Your respect for this process is appreciated.
