CREATIVE STRATEGIST

• Drive campaigns that connect brands to fans in authentic, impactful ways
• Earn the trust of clients and creative teams through compelling briefs and strategies
• Contribute to creative outputs that reinforce thought leadership

About Us – Fan Focused. Results Driven

Gemba is a leading organisation in Sports and Entertainment across Strategy, Data & Analytics, Insights and Communications.

Gemba’s name is inspired by the Japanese origins of the word, to find the source of the truth. Since 2006 we have demonstrated a passion for understanding fans. In a sport and entertainment world that is becoming increasingly competitive and fragmented, fan insight is critical.

We deliver results for our clients. Whether it be better commercial outcomes or driving greater participation, this is our ultimate proof point, demonstration of shaping a better future for sport & entertainment.

About the Role

At Gemba , we live at the intersection of insight, strategy, and creativity — and we do it through the lens of sport and entertainment. As a Creative Strategist, you’ll be a critical bridge between data and ideas, helping world-class brands unlock cultural relevance through compelling stories, fan-first thinking, and strategically grounded creative.

You’ll shape campaigns and brand initiatives that live where fans, brands, and culture collide.

***Please note that there is one role available that can be based out of either our Melbourne OR Sydney offices.

Responsibilities

Insight-Led Strategy

• Unearth and distil consumer, category, and cultural insights that drive deeper connection with fans.
• Lead and interpret bespoke research in collaboration with our Insights team to shape strategy.
• Stay across pop culture, fandom trends, and entertainment behaviours to inform creative thinking.

Brand & Campaign Strategy

• Craft insight-rich creative briefs that inspire and direct creative teams.
• Develop brand positioning, campaign frameworks, and content strategies tailored to sport and entertainment contexts.
• Translate strategic thinking into narrative presentations for internal and external stakeholders.

Creative Collaboration

• Partner closely with Creative, Content, and Experience teams to ensure ideas are both culturally resonant and strategically sound.
• Contribute to ideation sessions, providing a fan-first, insight-driven lens.
• Help refine concepts, ensuring they ladder back to client objectives and strategy.

Client Engagement & Leadership

• Present strategic narratives to clients in an engaging, confident manner.
• Work alongside Client Services to build strong, trusted relationships with Gemba’s partners.
• Contribute to proactive thinking and new business development with strategic rigour.

Effectiveness & Evaluation

• Define KPIs and strategic measures of success in line with campaign objectives.
Collaborate with the wider team to interpret campaign performance and close the loop with insight.

About You

Experience

• 4–7 years in a strategy, brand planning, or creative marketing role.
• Proven experience in sport, entertainment, media, or culturally rich categories.
• Proven experience working with creative teams.
• A strong track record of delivering thinking that leads to brilliant work.

Skills

• Excellent storytelling and communication – both written and verbal.
• An ability to simplify complex insight into powerful creative direction.
• Research-literate and audience-obsessed.
• Curious, culturally connected, and passionate about fans, fandom, and cultural moments.

Tools & Methodologies

• Experience with or interest in tools like omnibus research, social listening platforms, and cultural trends forecasting.
• Comfortable building decks and crafting narrative-led presentations in PowerPoint.

Success Looks Like

• Campaigns that connect brands to fans in authentic, impactful ways.
• Briefs and strategies that earn the trust of clients and creative teams alike.
Contributions to creative outputs that sell in ideas, win pitches, awards, or – most importantly – reinforce thought leadership

How to Apply

To help us see how you think, please send us one slide (yes, just one) that shows us who you are as a strategist. It can be a personal insight, a cultural trend, a fan behaviour you’ve noticed — whatever gets you excited to dive into the work. Be clear, clever, and creative.

If you’re ready to make an impact and take the next step in your career, click the Apply button below and submit your CV and 1-page slide.

Note: All candidates require working rights of this country to perform the role.

Gemba is an Equal Opportunity Employer. We value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected characteristics or similar.

Recruitment Agencies, we appreciate the interest, but we’ve got this one covered. Thanks!