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CRM Specialist - Hawthorn East

Coles Group
Melbourne, Victoria
Full time
3 days ago

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

 

About the team

 

Our Coles Liquor team support Liquorland, Liquorland Warehouse (formally First Choice) and Liquorland Cellars (formally Vintage Cellars) – each with its own offering and customer base. With a network of more than 930 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.

 

About the role

 


We’re on the lookout for a CRM gun — someone who’s not just technically skilled but genuinely passionate about growing their craft in customer marketing. If you’re a switched-on CRM Specialist with 2+ years under your belt and love working in fast-paced, agile environments, this is your chance to make an impact at one of Australia’s biggest and most iconic brands.


At Coles Liquor, we’re evolving — fast. With big things happening across our digital and personalisation landscape, now’s the time to join a team driving meaningful change, performance, and growth.

 

Applications close Wednesday 16th July

 

 


What you’ll do

 


•    Build and deploy personalised email and SMS campaigns across Liquorland, Liquorland Warehouse and Liquorland Cellars
•    Maintain a fast-moving CRM calendar in partnership with trade, content and digital teams
•    Brief and collaborate with creative agencies, write and review campaign copy, and ensure flawless campaign execution
•    Use Oracle Responsys (or similar) to configure journeys, build A/B tests and optimise performance
•    Monitor, analyse and report on campaign effectiveness using analytics tools.

 

 

What you’ll bring

 


•    2+ years of experience in CRM or customer lifecycle marketing, ideally in a high-volume retail or eCommerce setting
•    Exposure to Customer Engagement Platforms like Oracle Responsys (ideal), Salesforce Marketing Cloud, Braze, or MoEngage
•    A can-do attitude, love for learning, and a thirst to grow your expertise
•    The ability to juggle shifting priorities and get things to market fast, without compromising quality
•    Great stakeholder management skills — you’re collaborative, solutions-focused, and confident working with multiple teams.

 

#LI-MAR

 

What’s in it for you?

 

 

About the recruitment process

 

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

 

We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email [email protected]

 

Job ID: 159724

 

Employment Type: Full time

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