We are looking for an enthusiastic Digital Marketing Executive to join our Digital team, based in North Sydney. Working within a creative digital team of designers, marketers, video editors and social media experts, you will devise and publish innovative digital marketing content for campaigns. This is an exciting opportunity to be part of a truly creative and collaborative environment at Australia's largest publisher.
Main responsibilities:
- Sending messages to support ongoing PRH marketing campaigns via email and the web.
- Identify opportunities to create and produce original content to fit our reader’s needs.
- Oversee day to day updates of PRH Australia’s website and eDMs.
- Report on the outcomes of website content and eDMs and identify new opportunities to connect with readers.
- Evaluate campaigns and distribute the results to the marketing and publicity team.
- Maintain a particular focus on finding new and non-traditional book audiences and growing the eDM database
- Work with the wider team to ensure cohesive and holistic campaigns are produced
- Collaborate with the other marketing and publicity teams, and the publishing, sales and product teams to create compelling copy that resonates with target audiences
- Suggest local content stories to help drive Penguin's brand awareness.
Required Skills and Experience:
- Proven email marketing platforms, Klaviyo experience a plus
- Experience working with Content Management Systems
- Strong understanding of digital marketing principles, including audience segmentation and performance tracking
- Excellent analytical skills with the ability to interpret data and make informed decisions
- Creative mindset with the ability to develop engaging and effective content
- Strong project management skills with the ability to handle multiple campaigns simultaneously
- Excellent communication and collaboration skills to work effectively with cross-functional teams
You are:
- Highly organised, detail-oriented, and able to work in a fast-paced environment
- A creative thinker who can bring fresh ideas to campaigns
- Self-motivated, curious and proactive in staying current with industry trends and emerging technologies.
If you are interested in this role, we invite you to apply now. All applications must include a cover letter which outlines your suitability for the role.
Note: Only successful candidates will be contacted due to high application volume.
Penguin Random House is the world’s largest trade book publisher, boasting an impressive list of authors from cherished favourites to future classics across many genres and platforms. In Australia and New Zealand, we are proud to work with the most talented writers, thinkers and achievers and publish a diverse range of local and international voices. We are the leading publisher distributing books across Australia and New Zealand, focusing on speed and reliability to reach our customers and bring the very best books to readers everywhere. Our 400+ creative and passionate people from various backgrounds and experiences work together to uphold our reputation for excellence and clear commitment to service throughout the entire publishing process, and help us to achieve exceptional results. More information can be found at https://www.penguin.com.au/ and https://www.penguin.co.nz/.
Penguin Random House is committed to providing a workplace and culture that values diversity and inclusion across all levels of the business. We recognise and acknowledge the contribution of people with diverse backgrounds, experiences and perspectives. This includes, however is not limited to, differences in gender, age, disability, ethnicity, religion, sexual orientation and family status.
Company: Penguin Random House Australia Pty Ltd
Country: Australia
State/Region: New South Wales
City: North Sydney
Postal Code: 2060
Job ID: 280163
