Digital Marketing Specialist

Overview:
The Digital Marketing Specialist is responsible for crafting, implementing, and managing effective marketing campaigns that align with our business objectives, drive audience engagement, and build brand awareness. This role requires a balance of strategic planning, creative content development, and data analysis to engage target audiences and support revenue growth.

Responsibilities:

• Campaign Strategy and Implementation:
• Design and execute strategic marketing campaigns that enhance brand visibility across digital and traditional channels.
• Develop targeted advertising approaches to drive product awareness, engage key demographics, and support sales targets.
• Manage campaign timelines and budgets to ensure efficient, on-time, and cost-effective delivery.
• Stakeholder and Client Collaboration:
• Collaborate with internal teams and key stakeholders to understand marketing needs, define campaign objectives, and ensure alignment with broader brand goals.
• Offer insights and recommendations on marketing strategies to effectively reach target audiences and showcase the unique benefits of products and services.
• Creative Content Coordination:
• Oversee the creation and distribution of creative content, coordinating with designers, copywriters, and media specialists to ensure cohesive, high-quality messaging across all channels.
• Ensure that campaign content is engaging, audience-specific, and in line with brand guidelines, with distribution across social media, email, and website platforms.
• Market Research and Data Analysis:
• Conduct research to understand market trends, customer preferences, and demand potential for products and services, using these insights to refine marketing strategies.
• Analyse campaign data to measure key performance metrics such as engagement, reach, and return on investment (ROI), and use findings to inform future campaigns.
• Marketing Objectives and Business Development:
• Set and track marketing goals that align with broader business growth initiatives, working closely with cross-functional teams to achieve consistency and impact.
• Support long-term marketing planning by identifying opportunities for brand growth and market reach, driven by data insights and emerging trends.
• Market and Audience Development:
• Identify and leverage market opportunities through research and audience insights, creating tailored campaigns that effectively engage target demographics.
• Support brand growth by uncovering new audience segments and channels, adapting marketing strategies to maximise engagement and conversion.
• Digital Content Creation and Management:
• Develop and manage content calendars for social media, email, and digital channels, ensuring consistent, relevant, and engaging messaging.
• Regularly update and optimise digital content with best-practice SEO techniques to improve online visibility, drive organic traffic, and boost user engagement.
• Performance Tracking and Optimisation:
• Monitor and analyse campaign performance metrics, identifying strengths, weaknesses, and opportunities for improvement.
• Prepare regular reports with actionable insights, optimising future campaigns to ensure continuous improvement in marketing outcomes.
• Pricing Strategy and Profitability Analysis:
• Use market data to assess the impact of pricing strategies, collaborating with finance and marketing teams to make informed adjustments that enhance profitability and competitiveness.

Key Skills and Qualifications:

• Analytical Thinking: Strong skills in data interpretation and market research, with an ability to translate complex insights into practical recommendations.
• Creativity and Vision: A talent for developing engaging and unique marketing content that resonates with diverse audiences while aligning with brand standards.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present strategies and insights clearly to stakeholders.
• Digital Proficiency: Knowledge in digital marketing tools, including SEO, SEM, social media advertising, Google Analytics, and content management systems (CMS).
• Organisational Skills: Detail-oriented with strong time management and multitasking abilities to manage multiple campaigns and projects efficiently.

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• Minimum 2 years of experience in a marketing role, ideally with exposure to campaign management, content creation, and digital marketing analysis.

Job Type: Full-time

Pay: $80,000.00 – $100,000.00 per year

Schedule:

• 8 hour shift

Work Location: Hybrid remote in Chippendale NSW 2008