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The Brand, Marketing & Communications team is responsible for the development, implementation, and optimisation of an integrated and flexible marketing program to deliver RACV's business priorities.
As a key team within the Brand, Marketing team & Communications, Leisure Marketing is accountable for driving awareness, engagement, and activation amongst RACV Members and customers across four portfolios – Travel & Experiences, Travel Insurance, RACV Club and Conferences and Events.
We are looking for a dynamic leader to lead the Leisure Marketing team and engage as a key business partner on a day-to-day basis with the senior Leisure leadership team. You’ll play a key role in the Brand, Marketing & Communications team, and the broader Membership & Digital and Leisure teams.
About the Opportunity
You will be accountable for developing and delivering the strategic marketing plan across the Leisure portfolio, including proposition development, paid and owned media strategy, local area marketing support and activity, communication program development, measurement, and optimisation.
In this role you will:
- Lead the development and delivery of the Leisure component of the strategic Brand & Marketing plan to support the achievement of business plan targets for Leisure, and also across the broader enterprise.
- Champion the development and be accountable for the delivery of a robust marketing strategy across the Leisure portfolio, including Member Benefits.
- Develop, optimise, and refine (as necessary) the values-based propositions across this portfolio to ensure benchmarks / targets are continually met and challenged.
- Actively contribute to the development of business strategy and plans working closely with the Leisure leadership team.
- Liaise, negotiate, and influence senior managers in the development and delivery of business and marketing plans.
- Ensure correct and timely input of requirements into broader Marketing teams to support the strategy of the business.
- Role model leadership behaviours and coaching and be accountable for individual development and performance management of the team.
- Own and be accountable for respective portfolio marketing budget and plan outcomes pursuant to this marketing investment.
- Continually champion efficiencies through active planning and optimisation
- Engage and manage key media, creative agency partners and destination partners in order to deliver the work program.
This is an exciting time to join a talented team. Th role will be challenging and rewarding as the position plays a key role in the business strategy and requires the development of highly effective working relationships right across the business.
What you’ll need to be successful
- Extensive strategic marketing experience in the business-to-consumer sector, with a deep understanding of the travel and/or hospitality industries
- Experience within a member-based organisation or marketing leadership of a tier-based engagement or loyalty program will be well regarded
- Proven ability to develop marketing strategy, which governs multiple streams of delivery
- Extensive strategic marketing experience, including a proven quantitative ability
- Proven experience in leading high performing teams in dynamic environments and delivering positive business outcomes
- Strong presentation, communication, and written skills
- Commercial and financial acumen.
- Experienced people leader, who has guided development of individuals at varying levels of experience
- Exceptional relationship management and influencing skills
- Collaborative and strong team player
- Advanced PowerPoint and Excel skills and good application of all other Microsoft Office packages
Our difference
At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.
Application Process
You can learn more about the RACV at careers.racv.com.au
Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.
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