About the role:
Reporting to the Performance Marketing Manager, as the Performance Marketing Executive, you are an analyst at heart and has an innate desire to make data meaningful. You love a good Excel pivot table, are a Google Analytics lover, are highly methodical and have a natural curiosity around discovering “the why” behind “the what”.
This role is being offer as hybrid – 4 x days in the office/1 x work from home.
Key responsibilities:
Analytics & Reporting
- Work with the marketing, revenue and digital agency leaders to analyse, direct and improve accommodation campaigns.
- Extensive involvement with the analytical and reporting function of the Performance Marketing team, focused on all aspects of marketing analysis (campaign and channel performance) with the goal of providing recommendations to achieve overall marketing objectives.
- Analysis of performance marketing channel data across programmatic, paid search, paid social, email and meta, to enhance audience targeting and drive creative optimisation.
- Gather brand data on customer interactions consolidating into actionable items, reports and presentations.
- Analysis of chain wide campaign transactional and channel data, providing commentary and recommendations to improve future campaigns.
- Drive hotel tactical campaigns with analysis of CRM and transactional data, providing recommendations on future packages, audience targeting and appropriate performance marketing channels.
- Support hotel tactical campaign conversion, reviewing rate, device and market parity and package availability.
- Support execution and analysis of campaigns across programmatic, paid search and meta channels including tagging and trafficking of assets.
- 2+ years’ experience in a similar role, such as Digital Marketing Executive or Digital Marketing Specialist
- Confident in juggling multiple tasks with the ability to make sound decisions and present outcomes.
- High level attention to detail
- Previous agency and media buying experience
- A passion for numbers and people, with strong analytical and tactical campaign experience
- Strong stakeholder engagement (internal and external)
- Effective communication skills (written and verbal)
- Solid organisation and time management skills
- Expert knowledge of Microsoft Excel (especially Pivot tables), Google Analytics, Google Looker Studio
- Unrestricted working rights in Australia (essential)
- TFE is a company that empowers its team members to shape our business and how we work.
- We are a flexible employer and offer a range of team member benefits to suit all lifestyles.
- Your growth and career development are important to us.
- Enhanced team benefits, including gift cards and cashback with BenifitME
- International exchange-the chance to explore your career on the other side of the globe
- Community - Giving back out there, feels extra good here
- Recognition with your chance to shine
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Life at TFE is brimming with possibility. We’re the only international hotel group headquartered in Sydney, and we’re looking for passionate people ready to dive in and move with us. Today, we have 70+ hotels, seven brands, in eight countries… and we’re not stopping there, with new hotels underway and more in the pipeline. Everyone at TFE is invited to take ownership and help shape our future. If you’re authentic, flexible, and talented, you’ll find more than you expected, and we’ll support you every step of the way.
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