Search & Performance Lead

Company Description

Let’s create a more sociable future together

At Endeavour, we’re totally into what we do. With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it’s what inspires us to dream big, and continue to create new experiences for our customers and teams across Australia. If you thrive on positive energy, we want to meet you!

Job Description

• Bring your passion and feel the energy! 
• A great opportunity for someone looking to for a new opportunity in a client side role
• Lead performance strategies that achieve brand objectives and optimize our digital performance

As the Search & Performance Lead you will drive the planning, execution, and optimization of Digital Performance Channels (SEM, Affiliates, and emerging channels). 

You'll lead performance strategies to achieve brand objectives, focusing on lower funnel awareness, consideration, and conversion goals. 

This role ensures optimal channel setup, manages budget allocation for key events, and continuously optimizes performance to maximize results and ROI. You'll also ensure the Specialist and Coordinator have the necessary tools for implementation and reporting.

Sound good? Read on.

Here’s a snapshot of the Search & Performance Lead responsibilities: 

• Develop and implement strategic responses for performance channels, overseeing tactical planning, execution, optimization, and measurement to meet business objectives.
• Lead Search Engine Marketing operations, analyzing product developments and applying advanced techniques to enhance campaign performance.
• Strategically manage and expand affiliate marketing programs, contributing to broader acquisition strategies.
• Own channel performance, overseeing ad accounts to continuously improve and exceed key brand goals like ROI, Clickshare, Revenue, and Profit.
• Develop and execute robust test and learn plans, significantly contributing to annual planning and forecasting.
• Drive automation for all performance reporting, providing critical business insights and strategic recommendations to the Marketing Leadership team.
• Cultivate strong relationships with internal and external partners, influencing stakeholders to drive performance and present strategic recommendations across teams.
• Champion a culture of continuous optimization, staying abreast of digital advancements and integrating best practices into our activities.
• Mentor and guide Specialist & Coordinator, assisting with workload prioritization and fostering their professional growth.
• Role model Endeavour Group’s Values and Ways of Working.

Qualifications

Now let’s talk about you: 

• 4-7 years experience in performance based marketing.
• Presentation and storytelling of data, writing insights and ability to put forward a strategic response to media briefs and ongoing optimisations. 
• Expert level knowledge of campaign management for SEM & Affiliates.
• Extensive knowledge and experience with advertising platforms, data automation, attribution modeling & analytical suites (SA360, Adthena/SEM Rush, GA4, Adobe Analytics).
• Tertiary qualifications in business and/or marketing preferred.

The benefits are good too! 

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup