Social Media & Content Marketing Manager (Creator-Focused)
Work directly with @rlstrength & @kiarajaye | Build the future of online fitness
About Us
RLSTRENGTH is one of Australia’s fastest-growing online fitness coaching brands, helping women lose the last 3–10kg and build lean, confident, strong bodies.
You’ll be working directly with @rlstrength (Ryley) – Founder & CEO – and @kiarajaye (Kiara) – Co-Founder & Creative Director – who has grown her Instagram to 200,000+ followers in just 12 months.
We are not looking for an agency or free lancers.
This is a rare opportunity to take full ownership of a creator-led media and marketing machine and scale it from 7 to 8 figures with two personal brands leading the charge.
The Role
You’ll be the engine behind our content, strategy, and storytelling.
This role is full-time, high-impact, and designed to grow into Head of Marketing.
You will:
- Own and manage the weekly content calendar across @rlstrength and @kiarajaye
- Script and plan Reels, YouTube Shorts, TikToks, and longform YouTube content
- Drive growth of both personal brands as the front-end of our coaching business
- Collaborate directly with Ryley and Kiara to reflect tone, aesthetic, and positioning
- Lead deep research on hooks, trends, competitors, and platform strategies
- Editing and execution of content
- Build scalable content systems and eventually lead a team under you
You’re Right for This If You…
- Have helped a business scale from $1M to $10M, or
- Have grown personal/social brands to 100K+ followers with proven conversion
- Know how to script, storyboard, and plan content that performs
- Understand how to turn ideas into hooks that go viral or sell
- Want to go deep on one brand, not juggle a client roster
- Are ready to work with high-performing founders and bring your own ideas to the table
- Want to build something long-term, not just chase trends
Why Join Us
- $85,000 – $100,000 AUD base salary + quarterly performance bonuses
- Opportunity to grow into Head of Marketing
- Work directly with two fast-scaling creators in the online fitness space
- Have full ownership of the content and marketing system
- Be part of a high-speed, high-impact team that values results
- Long-term career growth, creative freedom, and the chance to build something with meaning
Our Current Content Ecosystem Includes
- Daily Instagram Reels & Stories
- YouTube Shorts
- Weekly longform YouTube
- TikTok (actively growing)
You’ll own the systems behind this content and be the one to scale it.
How to Apply
Please submit a 2–3 minute video to [email protected] answering the following:
- Why do you want to work with RLSTRENGTH?
- Why do you want to join a team instead of starting your own business?
- What can you bring to RLSTRENGTH?
- What’s your previous experience with content, scripting, or brand growth?
In addition, attach:
- Your resume
- Links to any content, campaigns, or creative work you’ve helped grow or worked on
Job summaryWork directly with Ryley (@rlstrength) and Kiara (@kiarajaye) to lead and scale content across IG, YouTube & TikTok. Big vision. Real impact.
Job Type: Subcontract
Pay: $80,000.00 – $100,000.00 per year
Schedule:
- Monday to Friday
- No weekends
Supplementary Pay:
- Performance bonus
Work Authorisation:
- Australia (Preferred)
Work Location: Hybrid remote in Broadbeach QLD 4218
