Group Channel Marketing Manager

The Market Development & Commercialization (MDC) team is responsible for identifying and building long-term category growth strategies along with managing the short-term 12 month go-to-market category and shopper plan within the Off Premise channel. We are responsible for being customer experts and bringing the voice of the customer into the organization. The role works alongside category to ensure we bring the best of both customer and category insights to decision making and prioritization of spend and resource allocation. We achieve this by building plans that realize category growth through the creation and sharing of a common understanding of shopper behaviour and insights. Our aim is to deliver Suntory Oceania (including SGS) and our off premise partners a sustainable competitive advantage in-market by establishing our people, brands and business as an insight driven, growth-oriented category and brand partner.

The Group Channel Marketing Manager is an integral part of the MDC team and is responsible to deploy programs aligned to customer needs throughout the year to realize category growth. This is achieved through the development and execution of shopper insight led best in class Go-To-Market strategies developed to achieve the defined business objectives across the Suntory Oceania licensed portfolio with our Off Premise retail partners. This role works closely with the Group Category Manager, brand teams, external agencies and with the Licensed Route to Market team. This role requires strong stakeholder management, communication skills and ability to build compelling customer persuasive arguments with the ability to take strategy into execution plans.

The Group Channel Marketing Manager is responsible for BTL shopper strategy development by customer and execution in the Go-To-Market process, ensuring brand objectives are met, the route to market team is aligned and that shopper insight underpins all campaigns.