Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.
Got You Looking? Are you ready to shape the narrative of one of Australia and New Zealand’s most loved brands? Do you thrive in a fast-paced, creative environment where your ideas can spark conversations and set trends? At THE ICONIC, we don’t just follow the latest in fashion, lifestyle, and culture—we lead it.
We are a passionate, curious and creative team and we are all about building community and fostering meaningful engagement with our customers, our ICONITES and our partners.
Reporting to the Senior Social & Influencer Manager, our Social & Influencer Coordinator is an integral part of our team to identify purposeful partnerships with creators and drive engagement on our social channels, and help drive traffic to THE ICONIC’s app and website through compelling and engaging content that is focused on creating value for our community.
Your Day-to-Day Responsibilities
Social:
- Stay up to date with social trends, challenges and app features to support the growth of strategies that will increase THE ICONIC’s follower count and engagement rate on THE ICONIC’s social channels.
- Collaborate with your team to brainstorm and ideate Social and Influencer ideas
- Content planning and scheduling for one of THE ICONIC’s social accounts.
- Foster and maintain an active community of followers by responding to comments, messages, and engaging with our social media audience as part of our broader community management strategy.
- Build community outside customer enquiries
- Spearhead all contests and giveaways.
- Cross functional collaboration with the Creative Marketing Team and Customer Marketing Team to plan and schedule content in alignment with THE ICONIC’s Go-to-Market campaigns, brand campaigns, product launches, and events.
- Support the Influencer & Social Manager to review, analyse and report on the performance of creator partnerships, using data and insights to make informed decisions and improvements. Share these insights with the marketing team to optimise future content strategies.
- Ensure reporting is completed in a timely manner.
Influencer & Creator
- Reporting to the Influencer & Social Manager, execute end-to-end collaborations with creators that aligns to our master Communications strategy (specifically Influencer).
- Collaborate with your team to support our relationship with our external partner on ‘Always On’ influencer / creator activity, as well as direct influencer management.
- Continuously source and outreach new and upcoming creators that align with our tone of voice, attitude, personality and brand behavior in order to meet our objectives.
- Assist with the development of creator content briefs and ensure that all content submitted adheres to social guidelines and best practices prior to posting.
- Work with your team to identify opportunities to support execution of influencer content and / or campaigns end-to-end.
- Pack and assemble send outs and mailers to creators for THE ICONIC campaigns, brand campaigns and product launches*.
- Order fulfilment and facilitate ad-hoc gifting requests for creators.
- Raising POs and invoices for creator campaigns and projects.
- Ensure reporting is completed in a timely manner.
Essential Skills, Knowledge and Experience
- You have at least 2+ years experience working in Social Media.
- Positive attitude, willingness to learn, and eagerness to take on new challenges
- A creative mind, able to think of ideas that haven’t been done before (for gifting, initiatives, events)
- Exceptional knowledge of influencers on Instagram, TikTok and YouTube
- You have strong communication, creative and storytelling skills, with the ability to create content that drives value for our communities
- You have a collaborative attitude and a proactive approach to problem-solving.
- Ability to work independently and as part of a team.
- You’re known for your eye for detail, accountability and excellent organisational / multitasking skills.
- You know how to be agile in your approach to work and can pivot easily
- You have an enthusiastic and curious attitude, and a genuine love of our brand.
- As a digital native, you approach everything app and mobile first.
- You have a Bachelor's degree in Marketing or Communications or a related field, or equivalent reputable experience in Influencer Marketing, Social Media and/or Public Relations.
Life at THE ICONIC
Here’s what to expect when you join THE ICONIC:
- Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
- The learning collective. Get your knowledge fix with our learning days & hackathons
- Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year
- Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
- Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
- Wellbeing. Access to our discounted gym memberships and wellbeing programs
- People first. Access to our Employee Assistance Program for you and your family
- Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change
- Refer a friend. Enjoy a referral reward for successfully placing a referral
At THE ICONIC, diversity, inclusion, and belonging are integral to our culture, fostering an environment of respect and dignity. We aim to empower self-expression and ensure our workforce reflects our diverse communities. By embracing diverse perspectives and experiences, we strive to create a genuine sense of belonging for our employees, customers, and partners, promoting equal opportunities and a better shopping experience for all
Additional Information
We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Acquisition team directly: talent.attraction@theiconic.com.au