Freedom Fuels, a proudly Australian business owned by an international energy company, is seeking a dynamic and commercially driven General Manager - Retail to lead our national retail business unit. This role offers the opportunity to shape strategy, drive operational excellence, and deliver sustainable growth across our fuel and convenience retail network, which includes the Freedom Fuels and Trinity Petroleum brands.
The Role
Reporting directly to the Chief Executive Officer, the General Manager - Retail will:
- Set and execute short, medium and long-term retail strategies to optimise current assets and grow future markets.
- Drive profitability across both fuel and convenience channels, while improving underperforming sites and expanding the company-owned network.
- Lead supplier negotiations and partnerships to maximise commercial opportunities.
- Build and maintain compliance with safety, legal, and operational standards.
- Play an active role on the Executive Committee, contributing to Freedom Fuels’ strategic direction.
At the heart of this role is people leadership. You will:
- Lead, coach, and develop a high-performing retail management team.
- Align operations, merchandising, and property functions to deliver business outcomes.
- Identify and implement training and development opportunities to strengthen capability and foster career growth.
- Build a culture of accountability, collaboration, and innovation across the business unit.
We’re looking for a strategic leader with:
- Tertiary qualifications in Business Management (or equivalent experience).
- At least 10 years’ experience managing a physical retail sales network (fuel retail experience highly regarded, but not essential).
- Strong commercial acumen and a track record of delivering financial results.
- Exceptional leadership, communication, and stakeholder management skills.
- Comprehensive knowledge of contemporary retail operations, concepts, and trends.
- A forward-thinking mindset with the ability to innovate and adapt in a competitive market.
This is a rare opportunity to lead a national retail network within a respected, growth-focused energy business. You’ll have the autonomy to make real impact, supported by a strong executive team, while enjoying the challenge of delivering operational excellence in a fast-moving sector.
If you’re ready to take on a pivotal leadership role that combines strategy, people, and performance — we’d love to hear from you.
Please apply providing a cover letter addressing key role requirements along with a current copy of your CV.
All applicants must have valid entitlements to work in Australia and will be treated in strict confidence.
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