Head of Marketing and Communications
Attractive Salary inclusive of NFP Packaging benefits
Full-time Position
Are you ready to bring your sparkle to Sparkways, a social purpose organisation that’s been igniting the potential of children and young people for over 140 years?
Trusted by thousands of families, we’re on a mission to ensure every child and young person is given every opportunity to reach their full potential through the provision of our 40+ high-quality early learning centres and youth services across Victoria.
The Head of Marketing is a specialised position responsible for the planning, creation, and implementation of the organisation's brand, marketing, communications, and fundraising strategies, in line with organisational objectives. This is a busy, hands-on role that would suit a highly experienced marketing generalist.
What You’ll Do
As our Head of Marketing and Communications, you will report to the Executive Director of Brand and Infrastructure and manage the Marketing Design Assistant, to:
• Strategically building awareness of our brand and services in Early Learning and Youth Services
• Engaging and nurturing internal and external customer relationships
• Acting as the internal brand ambassador, supporting a strong internal brand culture.
• Providing strategic marketing and communications advice to the Executive and other internal stakeholders
• Developing and nurturing the Marketing Team, building capability and effectiveness
• Plan, produce and implement marketing and communications strategies to effectively engage key audiences, promoting our brand and services across a range of channels, including but not limited to, PR, Website, Social, SEO, Content, Email, Print and Events.
• Develop retention and engagement programs to nurture and leverage existing customers and partner relationships.
• Manage agencies and suppliers as required and in-line with procurement and delegation processes.
• Manage the creation of the monthly internal reporting
• Foster a culture of continual improvement and best practice
What You’ll Bring
As a specialised member of the Marketing Team, you will bring:
• Extensive experience in Marketing/Communications with senior leadership experience, developing and managing budgets, managing teams, and collaborating with senior stakeholders
• Demonstrated experience developing and implementing marketing strategies, both online and offline, that have delivered measurable results
• Demonstrated hands-on experience managing and implementing change
• Demonstrated experience improving marketing processes, balancing effectiveness and efficiency
• Demonstrated competency in utilising SEO data to support measurement of outcomes
• Experience implementing a brand refresh/rebrand, highly regarded
• Experience with large website projects highly regarded
• Experience in not-for-profit or Child and/or Youth organisations highly regarded
• Excellent written, verbal and interpersonal communication skills
• Excellent time management, administrative and organisational skills with the ability to plan workload, prioritise tasks, meet deadlines and adapt to changing circumstances
• High competency in Microsoft Office Programs record keeping and administration
• Competency in Monday highly regarded.
• Working knowledge, or higher, of Adobe Creative Suite
Why Join Sparkways
We’re passionate about creating an inclusive, supportive workplace where your talents shine.
Our values guide everything we do:
Inclusion - We build a diverse and inclusive culture
Inspiration - We inspire children and young people
Commitment - We commit to each other
Growth - We strive to increase quality, impact, and outcomes
You can look forward to
• Flexibility and balance with a hybrid work arrangement.
• Opportunities to expand your skills and make a tangible difference.
• Joining a diverse, passionate, and dedicated team.
• Being part of a purpose-driven team committed to enriching the lives of children and young people across Melbourne.
How to Apply
Bring your passion and expertise to Sparkways and let’s transform the future together. Apply today and embark on a rewarding journey where your work truly matters.
• Apply through the Application link, or send your application to [email protected]
• Attach your current resume and include a cover letter /email responding to the following:
• Describe some of your experiences and achievements that illustrate your suitability for the role
• Tell us why you are interested in this position
We encourage applications from Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse backgrounds and from people with a disability.
Any questions?
Email or call Ash-lee Kingsberry – Talent Acquisition Lead
0461 365 955
Child Safety
At Sparkways, child safety is our top priority. We are committed to protecting the wellbeing of all children and young people, with zero tolerance for child abuse.
Our team members have a moral and legal duty to ensure children are safe while in our care or participating in our programs. Every child has the right to feel safe, secure, and protected from all forms of harm, including physical, emotional, and verbal abuse.
To ensure the safeguarding of children and young people within our care, all team members who join Sparkways will have to clear a Victorian Working with Children check as part of the pre-employment screening process.
