PR & Media Relations Specialist

PR & Media Relations Specialist (12 month contract)

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  Drive PR coverage for Woolworths Group brands

• Be part of a supportive and collaborative media & PR team, where no two days are the same

• Join one of Australia’s leading retail groups in this 12 month parental leave opportunity based in Sydney

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do

As our PR & Media Specialist, you will provide strategic communications advice and tactical execution on projects as prioritised by the business. You will support both proactive and reactive media relations and business partnering with the relevant areas of the Group as required.

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  Develop and deliver communication plans to support and positively promote Woolworths Group initiatives.

• Partner with key internal stakeholder relationships to positively influence business decisions, maximising community trust and enhancing our reputation.

• Be our media SME for projects, drafting and clearing media responses with internal stakeholders and senior practice members.

• Monitor media, stakeholder and regulatory landscape to identify and share emerging opportunities and risks with key stakeholders.

• Manage paid influencer activity, as required by the team.

• Support daily press inquiries, social media community management, and issues management as needed.

What you’ll bring

• Strong communication skills, both verbally and written.

• 3 years experience in PR (media, influencer and/or social media engagement).

• Ability to identify opportunities to generate proactive positive media coverage.

• Understanding of the media landscape at every level, consumer and business/ industry audience.

• Ability to establish trusted working relationships with external journalists and agencies, as well as with internal stakeholders and partners.

• Demonstrated ability to work in a large matrixed environment, high demanding in-house media press office and within tight time frames as required.

What you’ll experience

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network

• A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.