Description
Kenvue is currently recruiting for:
Senior Category Manager
This position reports into Category Strategy Manager and is based in Ultimo.
(Note: This is a 6-month contract role)
Who We Are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made up with 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
What you will do
As a Senior Category Manager, you will lead category strategy and execution within the Business Unit, driving growth and innovation across the ANZ region. You will develop strategic insights based on category trends, collaborate with cross-functional teams to create and implement growth plans, and oversee new product introductions. Your role will involve analyzing category performance, managing category reviews, and ensuring effective communication with sales and marketing teams. You’ll play a crucial role in driving category excellence and supporting the overall business strategy.
Growth Planning & Innovation
· Utilises Category trends & category growth drivers to develop strategic category insights to inform category growth initiatives
· Partners with CBI on Shopper Insight knowledge agenda – understanding shopper behavior, shopper missions, shopper decision making
· Growth Planning: partner with Marketing to input into holistic growth plans & partner key account teams and field leaders to translate into growth plans into tailored account plans and 12-month rolling activation calendar
· Innovation: Partner with Brand to prepare the GTM plans for NPI including preparing all sales briefs, NLF’s, key sell in decks, activation plans and is responsible for NPI trackers and lead action plan if required
· Communication: Identifies and feeds category shopper insights into integrated marketing briefs to deliver strong E2E campaigns. Partners with marketing team to brief key activation to instore excellence and sales teams
Strategic Category Excellence
· Category Analytics: Provides insight into category & competitor performance and drivers to inform decision making. Work collaboratively with the Business Intelligence team and marketing on development and execution of BU RGM program
· IBP –represent category in Internal Business Planning meetings, communicate category performance drivers in demand and define risks and opportunities
· Category management & execution: category strategy development including range, must stock list, planogram, pricing, promotional strategy and NPI NLF including cannibalisation and incrementally assumptions by account.
· Category Strategy Days and Review process: key contributor to the category review process including cross functional team brief, analysis to set range review objectives, builds category narrative and fact-based recommendation for three-way win
· Partners with Sales Strategy and Account teams in customer engagements by providing category growth and performance drivers; supports NAM in customer engagements; shares category insights across accounts, ensures compliance against promotional guidelines and partners to deliver identified growth initiatives.
Key Stakeholders
· Internal: Pacific CD team & relevant BU functional partners
· External: Customers, data providers
Qualifications
What we are looking for
Required Qualifications
· Bachelor's degree
· 5 years of FMCG experience in category/sales/ trade marketing
· Strong communication skills for internal and external stakeholder engagement
· Ability to work independently with high day-to-day autonomy and minimal supervision
Desired Qualifications
· Ability to think creatively and develop innovative solutions
· Knowledge of industry trends and competitor activities
What’s In It For You
· Competitive Benefit Package
· Benefits include Onsite Parking, Flexible Working, Health and Wellness Reimbursement, Volunteering Days and much more!
· Learning & Development Opportunities
· Great Place to Work Certified 2023
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
