Social Specialist - Community & Engagement Lead
Location: Bondi Junction (Hybrid Work)
Where culture lives, trends start, and stories never stop.
About Us.
Contiki is the OG travel brand for 18-35s. We exist to connect young people to the world, to themselves, and to each other, through incredible shared experiences. From festivals in Europe to game drives in Africa, we’re all about moments that make you feel alive. And our online community? It’s just as vibrant as our trips
About the Role
This is your chance to lead the vibe.
As Social Specialist - Community & Engagement Lead, you’ll be the human voice behind the Contiki brand. You’ll spark conversations, build relationships, and champion creators and superfans who live for travel. Reporting to the Social Media Manager, you’ll be at the heart of real-time engagement across our global platforms, bringing energy, authenticity and connection to every scroll, swipe and comment.
What You’ll Be Doing
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Community Engagement and Conversation
- Be the human voice behind Contiki replying, reacting and engaging with our community daily
- Spot trending moments, memes and UGC gold before they go mainstream
- Keep your finger on the pulse of what our audience is saying, feeling and sharing
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Creator Advocacy and Social Relationships
- Build and nurture relationships with influencers, travellers and superfans
- Lead giveaways, micro-collabs and ambassador activations that create buzz
- Help our community tell their stories and spotlight them on our platforms
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Team Collaboration
- Collaborate with content, creative, product and customer teams to keep our vibe consistent
- Align with the wider marketing team on key campaigns, social calendars, and goals
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Insights & Feedback Loop
- Monitor engagement, track sentiment, and surface community insights
- Feed real-time audience feedback into campaign and brand decisions
- Proactively suggest new directions based on trends and data
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Brand Guardian
- Ensure every interaction reflects Contiki’s voice, tone and values
- Turn community highlights into shareable, on-brand content
- Stay across Gen Z trends and make sure Contiki is always part of the conversation
- Flag risks and manage community health, keeping spaces safe and positive
What You Bring
- 3-5 years of experience in social media, digital content, or online community roles
- Experience growing and managing an engaged audience bonus if it’s for a youth, travel or lifestyle brand
- A human voice and bold writing style, clear, cheeky, and always on-brand
- Strong understanding of engagement metrics, analytics tools, and content trends
- Experience mentoring or leading others, even informally
- A passion for travel, storytelling, and digital culture
Traits That Matter
- Boldness - You take initiative, act quickly, and aren’t afraid to shake things up
- Collaboration - You thrive in a team, value shared wins, and love creative input
- Curiosity -You ask the right questions, track what’s trending, and seek constant improvement
What Success Looks Like
- A thriving, active, and positive global online community
- Strong engagement and advocacy from our travellers and followers
- Consistent, authentic interaction across platforms
- Actionable insights driving brand and campaign strategy
- A high-performing team delivering standout content and creator relationships
What’s In It for You
- Career Growth: Opportunity to lead strategic, high-visibility projects and work closely with senior leaders across global functions.
- Wellbeing Support: Access to extensive employee assistance and wellbeing programs for you and your family.
- Travel Discounts: Generous domestic and international travel discounts for you, your family, and friends.
- Learning & Development: Access to career development and a $2,000 annual training fund
- Love for Travel Benefit: Annual travel credit to use on any core travel brands.
- Volunteer Leave: Two days paid leave per year for volunteer opportunities.
- Parental Leave: 12 weeks paid parental leave for eligible employees.
If you love social, live for travel and know how to turn engagement into impact, we want to hear from you.
