Head of Australia Marketing, Square

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

Square is looking for a bold and visionary Head of Australia Marketing to lead our next phase of growth in the Australian market. This senior leadership role is accountable for the full-funnel country marketing strategy—from brand and content through to demand generation and conversion—and will shape how we show up, grow, and win in market. You'll oversee a team across lead generation, brand, social, and content marketing, and set the strategic agenda for how we acquire sellers at scale.

As a senior leader in the AU business, you'll drive alignment across Sales, Product, Finance, and global marketing functions—including demand gen, lifecycle, planning, and ops—to shape and execute high-impact growth strategies. Acting as the connective tissue between regional and global teams, you'll ensure a cohesive, insight-driven approach to market. You'll also foster deep, strategic partnerships with Sales and Partnerships to deliver an integrated GTM motion—one that accelerates pipeline velocity, scales new acquisition levers, and drives meaningful results for Australian sellers.

This role is a rare opportunity to really shape the trajectory of Square's business in Australia. You will not only optimize what exists, but also identify and activate new channels, motions, and partnerships that expand our reach, deepen our customer impact, and unlock new revenue opportunities.

This role goes beyond awareness and social proof—it requires full-funnel growth ownership, local revenue generation leadership, and strategic influence across regional and global leadership bodies.

You Will

• Lead the end-to-end AU marketing strategy, aligning top, mid, and bottom funnel efforts to business objectives and country-level growth targets.
• Manage and mentor a high-performing team across brand, content, social, and lead generation.
• Own full-funnel performance in the region—developing and executing strategies that drive awareness, consideration, lead generation, and revenue.
• Build and scale localized programs that drive acquisition and generate revenue, complementing global programs and ensuring relevance and resonance in the AU market.
• Drive go-to-market excellence for new product and feature launches, ensuring local success while integrating with global planning.
• Serve as the regional marketing voice in AU Core and MCore leadership forums, influencing decisions on roadmap, resourcing, and growth priorities.
• Develop insights-driven marketing plans rooted in seller behavior, competitive dynamics, and data-driven experimentation.
• Partner closely with global Demand Gen, Product Marketing, Creative, and Sales to deliver cohesive customer journeys.
• Lead planning and execution of strategic brand campaigns and activations in partnership with retail, field, industry partner teams that build equity and drive growth.
• Partner closely with Sales leadership (including SMB Telesales, Field, and Enterprise) to drive shared go-to-market priorities, pipeline acceleration, and win-rate improvements.
• Support sales enablement and readiness by delivering localized content, messaging, and campaign strategies aligned to segment-specific needs.
• Collaborate with Partnerships and Channel Sales teams to amplify partner motions through co-marketing, shared go-to-market planning, and strategic activation.
• Contribute to Retail as a scaled acquisition channel by integrating marketing efforts across in-store, digital, and self-onboarding pathways.
• Act as the regional driver for unified Sales & Marketing execution in Australia, ensuring campaigns are cohesive, synchronized, and accountable to shared business outcomes.
• Act as a DRI across AU marketing initiatives, ensuring alignment with our company-wide strategy and operating model.
• Own regional marketing planning and budgeting, ensuring all initiatives are measurable, accountable, and optimized for ROI.

You Have

• 12+ years of progressive marketing experience, with deep expertise across brand, content, demand generation, and growth marketing.
• Proven success in owning full-funnel strategies that drive measurable revenue and brand impact.
• Experience leading regional or country-level marketing in a global organization; tech, SaaS, B2B, or fintech experience preferred.
• Strong people leadership skills, with a track record of building, developing, and retaining high-performing teams.
• Strategic operator with the ability to influence cross-functional partners and senior leadership.
• Deep familiarity with the Australian small business ecosystem and the ability to tailor messaging and tactics accordingly.
• Data-driven mindset with strong fluency in marketing analytics, performance measurement, and experimentation.
• Experience launching new growth motions or customer acquisition programs in-region.
• Exceptional communicator and collaborator, comfortable navigating complexity and ambiguity in a high-growth environment.
• Passionate about customer experience, innovation, and building inclusive, creative teams.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to identity or other legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

Block is a globally distributed company and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business as part of this role.