Marketing Analyst

TPG Telecom started with a belief that we can make things better for Australians. We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. It’s our why; our reason to exist. Now, we’re proud to be one of Australia’s leading mobile and internet providers. We’re not just redefining telco, we’re changing its course. And you play a role in that. A big one. The opportunities are plenty for those who are ready to accept the challenge.

Could that be you?

Your opportunity:

Reporting to the Group Marketing Effectiveness Lead, this role exists as a key contributor within TPG Group’s Marketing Analytics & Effectiveness team.

The role’s main purpose is to support Marketing-led consumer growth with advanced analytics. Its outcomes will shape recommendations across optimisation, effectiveness, performance, and portfolio. Success here demands outstanding multidisciplinary skills in Marketing Science, Data Engineering, Growth Strategy, and Stakeholder Advisory - and will have a significant impact on key group-wide business growth objectives

You'll make impact by:

This role has the following ongoing responsibilities across all brands in the Portfolio:

• Support optimised marketing investment and strategic decision making across marketing channels, campaigns, and other initiatives
• Deliver ongoing reporting of Marketing ROI, effectiveness, portfolio, and related performance metrics to key stakeholders
• Oversee end-to-end warehousing, transformations, and reporting of marketing and business data pipelines in-line with TPG data governance processes
• Manage external data partners, ensuring accountability, timelines, and quality, particularly with TPG’s Market-Mix Model supplier
• Embed the Market-Mix models to support growth - both internally within TPG and externally with partners such as media agencies and research providers
• Collaborate with cross-functional teams, including marketing, product, finance, and data, aligning initiatives and outcomes with wider business goals

What you’ll bring:

• Ideally, proven experience in a marketing analytics role, successfully developing, optimising, and reporting advanced marketing analytics and portfolio insights
• Demonstrated knowledge of the full marketing-mix funnel (traditional and digital)
• Expertise across or within areas of econometrics, data-science, and machine-learning engineering. Interest or experience in Market-Mix Modelling preferred.
• Familiarity with ETL tools e.g. PowerBI, Databricks, DBT, Teradata, Python

Ideally, you will also have:

• Strong communication, presentation, and data visualisation storytelling skills
• Exceptional attention to detail and project organisation capabilities
• Strong, self-motivated problem-solving skills
• Comfortable with high-speed, dynamically evolving workplace environments

What's in it for you?

• Flexible hybrid way of working (from home and office)
• ‘Stay Connected Mobile’ – Access to a free mobile plan
• ‘Stay Connected NBN’ – Access to a free NBN 100 plan
• ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Come join us and build a better future. Apply today.

Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us!

TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.

Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.

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