HUMAN
RESOURCES Winton Shire Council
Position Description
Media, Marketing and
Communications Officer
Applications Close:
8:00am Monday 11th August 2025
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HUMAN
RESOURCES Winton Shire Council
Position Title
Media and Communications Officer
Position Number
CS10257
Department
Corporate Services
Classification
Level 5/6, Queensland Local Government Industry (Stream A) Award 2017 and
Winton Shire Council Enterprise Bargain Agreement 2023 as varied ($90,183.08 -
$100,760.92)
Terms of Employment
Full time
Supporting documents
Employee Code of Conduct
Workplace Health & Safety Responsibilities
Winton Shire Council Drug and Alcohol Policy
Organisational environment
Winton Shire Council’s Mission Statement is:
“Through meaningful engagement, implement a range of strategies that cater to people from
all walks of life, our community needs and aim to enrich our lifestyle and preserve our
heritage”.
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Winton Shire Council’s Vision is:
“To grow our community and explore exciting, new and innovative opportunities which will
retain existing and attract new people with whom we can share our unique lifestyle and rich
heritage”.
Winton Shire Council’s Corporate Values are:
Accountability:
The ethical concept associated with responsibility, enforcement, blameworthiness,
transparent process, liability, and other terms associated with being answerable for the trust
that is bestowed by those whom we serve.
Effectiveness:
The idea of carrying out a program or process that is entirely adequate to accomplish the
purpose that has been identified as a goal or aspiration.
Efficiency:
The concept that in the process of pursuing or effecting any program, procedures, or task
where all wastage is minimised.
Sustainability:
Is the capacity to maintain a certain process or state indefinitely? When applied in an
economic context, a business is sustainable if it has accepted its practices for the use of
renewable resources and is accountable for the environmental impact of its activities.
Meaningful Community Engagement:
Encompasses the principle of seeking the views and opinions of the Community. This is to
be through an effective committee system and public consultation process as part of
Council’s decision making methodology.
Good Governance:
This describes the process of decision-making and the process by which decisions are
implemented (or not implemented), hereby, public institutions conduct public affairs, manage
public resources, and guarantee the realisation of human rights. Good governance
accomplishes this in a manner essentially free of abuse and corruption and with due regard
for the rule of law.
Ethical and Legal Behaviour:
Ethical behaviour is characterised by honesty, fairness, and equity in all interpersonal
relationships. Ethical behaviour respects the dignity, diversity and rights of individuals and
groups of people. When coupled with legal behaviours there is an expectation that there will
be a penalty for conduct that breaches any law statute or regulation.
Organisational relationships
Reports to:
Corporate Services Manager
Supervision of:
Not Applicable
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Internal Liaisons
Economic Development and Waltzing Matilda Centre/Tourism Team, CEO, The Mayor and
liaison with Management, Council Staff and Council Departments as required
External liaisons
Government agencies, tourism and industry organisations, business operators, media,
community groups, other neighbouring Councils, and consultants. Members of the
community, residents, and ratepayers.
Position objectives
The purpose and function of this position is to:
Lead Strategic Marketing for Experience Winton and Winton Shire Council
Provide expert strategic advice and lead the development and implementation of a
comprehensive Experience Winton and Winton Shire Council marketing strategy.
Ensure all Council communications, branding, and messaging consistently align with
and reinforce key organisational priorities and community objectives.
Enhance Council Reputation and Community Engagement
Drive strategic initiatives for Winton Shire Council’s public image through proactive
public relations, effective communication campaigns, and consistent messaging that
increases awareness and understanding of Council services and community impact.
Promote Events and Strategic Communications Campaigns
Lead and support the planning and execution of internal and external
communications and promotional campaigns for major events, tourism initiatives,
community projects, and key Council announcements. Ensure all efforts contribute to
the positive promotion of the Winton brand and community identity.
Oversee Publications and Editorial Content
Strategically manage the monthly Winton Council Newsletter (print and digital) to
ensure timely, engaging, and informative content that reflects Council priorities and
builds community trust and transparency.
Digital Strategy and Platform Management
Oversee the strategic development and day-to-day management of Winton Shire
Council and Experience Winton’s websites and social media platforms. Leverage
data, insights, and trends to enhance digital engagement, reach, and audience
experience.
Lead Content Development and Marketing Collateral
Direct the research, planning, and production of high-quality publications and
promotional materials that align with Council priorities, support tourism and economic
development objectives, and reflect a cohesive visual and narrative brand.
Strategic Media and Stakeholder Communications
Lead the preparation of media releases, speeches, radio content, presentations, and
briefs in collaboration with the Mayor, CEO, and Councillors. Ensure messaging is
timely, strategically aligned, and reinforces Council’s public voice and policy
positions.
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Organisational commitment
Corporate
All Local Government employees are required to comply with relevant Acts and regulations,
Council’s policies and procedures as amended from time to time.
Confidentiality and improper use of information
All Council documents and information are treated with complete confidentiality. Information
gained during employment with Local Government must not be used to gain advantage, or to
cause detriment to the Local Government.
Continuous quality improvement
All employees are encouraged to embrace the concept of Continuous Quality Improvement
(CQI) within the workplace. This will encourage creativity and innovation and identify and
implement improved ways of doing things through this structured process.
Workplace Health and Safety
All employees have a duty under the Workplace Health and Safety Act 2011 Section 28.
Workers and any other person includes Council employees as well as contractors, sub-
contractions, labour hire workers, trainees, apprentices, work experience students,
volunteers and visitors. Workers and any “Other Person” who enters Council workplace must
apply the WHS Duty of reasonable care.
Reasonable care
This includes:
Taking reasonable care for his or her own health and safety
Taking reasonable care that his or her acts or omissions do not adversely affect the
health and safety of other persons
Complying, so far as the worker is reasonably able, with any reasonable instruction
that is given by an authorised officer of Council to allow the person to comply with a
WHS requirement
Cooperating with any reasonable policy or procedure of Council relating to health or
safety at the workplace
Worker Responsibilities include:
1. Attending and participating in pre-start meetings as required, to identify any potential
WHS issues and implementing control options to eliminate or minimise any risks
before commencing work.
2. Inspecting plant and equipment before using it to ensure that it is safe for use.
3. Reporting any defective or damaged plant, tools and equipment to the Supervisor as
required.
4. Taking personal responsibility for the safety of themselves and others that may be
affected by work conducted by themselves as a worker of Council.
5. Complying with any Policies or Procedures and complying with any work directions
and/or instructions that are provided.
6. Monitoring and assessing WHS hazards and risks while conducting any work, and
reporting any issues to the relevant supervisor as required.
7. Consulting with the supervisor and WHS Safety Representative for their designated
work group on any safety issues as required.
8. Monitoring the safety conduct if co-workers including Contractors and reporting any
concerns immediately to the contractor or the Supervisor.
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. Stopping work and notifying the Supervisor if there is imminent risk of injury
Qualifications/Experience
Ideally the successful application will have the following experience and skills for this
position:
1. Relevant formal qualifications in marketing, communications, tourism, event
management or significant demonstrated experience in a professional public relations
media and marketing role.
2. Experience in project coordination, achieving targets with defined timeframe and within
budget.
3. Demonstrated high level experience in developing and maintaining effective working
relationships between internal stakeholders, small business and industry, other levels of
government and the community.
4. Demonstrated experience and the ability to manage multiple tasks effectively with a high
degree of flexibility and confidentiality within a changing workplace environment.
Additional requirements and working conditions
The following requirements and working conditions will be necessary in this role:
Hold a current working with children Blue Card.
Have a Police clearance or be willing to undertake one.
The Council Employee Code of Conduct applies to this position.
Out of hours work during events (i.e., community festivals, ceremonies, and other
public celebrations) and travel to trade and tourism activities will be required.
Travel within the Shire may be required of this position (Council will supply a vehicle
for business use only).
Statement of key responsibilities and duties
The following key responsibilities may be adjusted periodically to ensure alignment with
Council’s operational and corporate plans. The key duties of the Marketing, Media and
Communications Officer include:
Strategic Marketing and Communications Development
Lead the development and implementation of integrated media, marketing, tourism,
and events strategies that support Council’s strategic objectives, enhance community
engagement, and promote key projects and initiatives.
Digital Communications and Social Media Management
Plan and execute digital communication strategies, including website content, social
media platforms, and online campaigns to inform, engage, and inspire the community
while promoting Council’s reputation and achievements.
Media Relations and Stakeholder Engagement
Build and maintain productive relationships with regional and state media outlets,
journalists, tourism and industry partners to promote Council initiatives, events, and
Winton Shire’s broader tourism profile.
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Content Creation and Collateral Development
Write, design, and produce a wide range of high-quality communications materials,
including media releases, promotional collateral, advertising content, website copy,
social media posts, newsletters, and public notices.
Tourism Promotion and Industry Engagement
Actively promote Winton’s tourism experiences and offerings through targeted public
relations activities and ongoing engagement with the tourism, travel, and retail
industries at local, regional, and state levels.
Event and Opportunity Development
Identify, support, and help deliver new tourism events, conferences, and community
engagement initiatives that align with Council’s strategic direction and regional
development goals.
Internal and Cross-Functional Collaboration
Work collaboratively with Council’s departments and external stakeholders to ensure
consistent messaging and the successful implementation of shared goals and
initiatives.
Project and Time Management
Manage multiple communications and marketing projects with strong organisational
skills, the ability to work independently, and a focus on meeting deadlines and
achieving outcomes.
Professional Communication and Confidentiality
Demonstrate high-level written and verbal communication skills, with a capacity for
initiative, discretion, and sound judgment in dealing with sensitive issues and diverse
stakeholder groups.
Technical and Creative Proficiency
Apply knowledge across corporate communications, marketing, promotions, media
liaison, and graphic design. Use a variety of software (e.g. Microsoft Word, Excel,
Publisher, Canva, Adobe Creative Suite) to create professional content and
materials.
Media Production and Graphic Design
Prepare and format digital and print materials using relevant tools for newsletters,
advertisements, social media assets, and publications.
Licensing and Travel
Hold and maintain a current “C” Class Driver’s Licence and be willing and able to
travel throughout rural and remote areas as required.
General Duties
Undertake other duties consistent with the role as directed by the CEO or Corporate
Services Manager.
Key selection criteria
The applicant’s suitability for this role will be assessed against the following competencies:
Selection Criteria 1 Strategic Marketing and Communications Expertise
Demonstrated experience in developing and delivering integrated marketing, media, and
communication strategies that support organisational goals, enhance public image, and drive
stakeholder engagement.
Selection Criteria 2 Tourism and Event Promotion Experience
Proven ability to promote tourism experiences and events through innovative campaigns and
partnerships with the tourism, travel, retail, and regional development sectors.
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Selection Criteria 3 High-Level Written and Content Development Skills
Superior writing, editing, and storytelling skills across formats including media releases,
speeches, newsletters, web content, social media, and promotional materials, with attention
to audience engagement and brand consistency.
Selection Criteria 4 Digital and Social Media Proficiency
Experience managing websites and social media platforms using content management
systems (CMS), scheduling tools, and analytics to drive community engagement and
measure digital performance.
Selection Criteria 5 Media and Stakeholder Engagement
Strong interpersonal skills with a demonstrated ability to build and maintain productive
relationships with media, government representatives, internal teams, and external
stakeholders.
Selection Criteria 6 Project and Time Management
Demonstrated ability to manage multiple projects independently, meet deadlines, and
maintain quality and consistency under pressure, while contributing positively to team
objectives.
Selection Criteria 7 Graphic Design and Content Production Skills
Proficiency in using design and publishing tools (e.g. Microsoft Publisher, Canva, Adobe
Creative Suite) to produce engaging digital and print collateral aligned with brand and
messaging standards.
Selection Criteria 8 Professionalism and Discretion
Strong judgement, initiative, and diplomacy with the ability to handle confidential and
sensitive information professionally and represent Council in a respectful and credible
manner.
Selection Criteria 9 Relevant Qualifications
Tertiary qualifications in marketing, communications, journalism, public relations, or a related
discipline, and/or equivalent relevant experience in a similar role.
Selection Criteria 10 Licensing and Availability
Current “C” Class Driver’s Licence with the ability and willingness to travel throughout rural
and remote areas for events, media opportunities, or stakeholder engagement as required.
Other relevant information
This position will be subject to a minimum probationary period of three (3) months. The
applicant’s employment will undergo a review at the end of the probationary period and a
recommendation will be made to the Chief Executive Officer regarding permanent
employment in the position.
The selected applicant may be required to provide Winton Shire Council with a recent
photograph of the person, at the time of the person’s induction, for the purpose of
creating a Winton Shire Council Employee Identity Card. Under (s138A) of the
Queensland Local Government Act 2009 the employee has a legal obligation to hand
any such identity card/s back to the employer within twenty-one days of termination of
employment, unless the employee has a reasonable excuse.
In the event of organisational change or restructure, Council may require employees to
undertake other roles for which they are qualified and capable of performing.
Authorisation
(This section to be completed with the successful applicant upon completion of the
recruitment process)
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By signing this authorisation, the successful applicant acknowledges that they have read this
Position Description and understand the responsibilities associated with the position.
I,
accept the position of Media and Communications Officer with the Winton Shire Council
and the details as outlined in the Position Description.
I have been given an opportunity to ask questions about the contents and I understand the
terms and conditions outlined in this document.
Signature: Date
Recruitment process
Candidates should lodge their applications in accordance with the directions outlined in
“How to Apply for the Position” below.
How to apply for the position
We invite you to lodge a formal application which MUST include a:
- Resume,
- Cover letter, and
- Response to the Selection Criteria
Completed applications are to be forwarded to: jobs@winton.qld.gov.au
Shortlisting and interviews
The Shortlisting of all applicants will be undertaken by a Selection Panel within five (5)
working days after receipt of a completed suitable application. Interviews may be conducted
face to face, or via video-conferencing or tele-conferencing, depending on the location of
candidates and the technology available at the time.
Further information
For further information in relation to this position please contact Winton Shire Council, on
07 4657 2666
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