The Senior Marketing Manager is a senior leadership role within the Marketing and Digital team, responsible for driving demand generation and commercial growth through brand-led, full-funnel marketing.
This role leads the design and execution of brand experiences, ATL campaigns, content programs, and digital journeys that attract, engage, and convert business customers. With a strong digital and performance lens, the role ensures marketing delivers efficient lead generation and measurable pipeline contribution, underpinned by a clear understanding of how brand and performance work together to accelerate growth.
As part of the senior leadership of the marketing function, this role contributes strategic input beyond immediate remit, helping to lift the team’s capability in digital, commercial performance, and customer-centric execution.
You will collaborate cross-functionally with Sales, Product, Finance, Legal, IT, and external agencies to deliver high-impact marketing programs that generate demand, enhance partner engagement, and contribute to commercial growth.
Responsibilities
We are a dynamic business; this brings new opportunities for our customers and our people. Being adaptable, managing change and maintaining resilience is key to success for all of us at TPG Telecom. Due to the dynamic nature of the business your responsibilities may change over time as the business evolves.
Campaign Strategy & Execution
- Lead the development and execution of end-to-end integrated marketing campaigns across ATL, digital and performance channels.
- Translate business growth targets into marketing programs with clear KPIs across awareness, demand generation, conversion, and retention.
- Collaborate with internal and external stakeholders to ensure marketing activities deliver measurable commercial outcomes and are aligned with business priorities.
Digital & Performance Marketing
- Drive digital demand generation to support the launch and growth of the digital sales channel.
- Oversee paid media and collaborate on performance programs (social, display, OLV, programmatic), ensuring data-driven optimisation and ROI.
- Collaborate with Digital and CX teams to create seamless, conversion-led customer journeys.
Commercial & Data-Driven Decision Making
- Oversee campaign performance reporting, from channel attribution through to pipeline and P&L impact.
- Provide insights to optimise channel mix, marketing efficiency, and ROI.
- Establish frameworks and dashboards that embed a culture of accountability and results across the marketing team.
Brand & Funnel Marketing
- Champion the role of brand in fueling performance, ensuring campaigns build long-term equity while driving short-term results.
- Lead thought leadership and content-led marketing strategies to strengthen Vodafone Business’ positioning in the market.
- Ensure brand consistency across all marketing touchpoints.
Leadership & Collaboration
- Actively contribute to the senior leadership of the Marketing and Digital function, providing input beyond your immediate remit.
- Mentor and lift the team’s commercial acumen, digital capability, and performance focus.
- Collaborate cross-functionally with Sales, Product, Finance, Digital, and external agencies to deliver cohesive, high-impact programs.
- Lead or contribute to cross-functional projects and marketing innovation initiatives.
What you’ll bring:
- 8–12 years’ experience in marketing roles, ideally within Telco, Technology, Financial Services, Insurance, or Energy industries and partially/totally on B2B market.
- Proven track record of delivering digital-first, commercially accountable campaigns that drive measurable sales, demand generation, and ROI.
- Full-funnel marketing expertise — with an appreciation of how brand drives performance.
- Strong analytical capability with experience in ROI modelling, attribution, and funnel optimisation.
- Tertiary qualifications in Marketing, Digital, Communications, or a related field.
- Exceptional stakeholder management skills with the ability to influence senior leaders and drive cross-functional alignment.
- A driven, ambitious mindset with a high bar for quality, execution, and results — you set the standard and inspire others to follow.
Ideally, you will also have/be:
- Excellent communication, stakeholder management, and presentation skills.
- Experience working in a matrixed, fast-paced environment.
- Combined passion for brand marketing and communications with a forward thinking, ‘can do’ attitude.
- Excellent verbal/written communication and presentation skills.
- Experience in working within a matrix organisation with demonstrated resiliency and can work under pressure within a dynamic fast paced environment
What's in it for you?
- Flexible hybrid way of working (from home and office)
- ‘Stay Connected Mobile’ – Access to a free mobile plan
- ‘Stay Connected NBN’ – Access to a free NBN 100 plan
- ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
- Access to TPG Learning Hub platform and internal development opportunities
- Access to Corporate Partner Discounts
Come join us and build a better future. Apply today.
Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom here.
TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.
Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.
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